An Atlanta Alternative for iHeart: A Bigger Latin Pop Signal

0 UPDATE: WRDG-FM 96.7 in Union City, Ga., an iHeartMedia station that covers the southern portion of the Atlanta metropolitan area, is now a simulcast partner with 20kw WBZY-FM 105.7 in Canton, Ga., which covers the northern portion of the market and formerly had the WRDA call letters. The WRDA calls are now at 105.3 MHz, and is now Urban as “105.3 The Beat.

April 19, 2020

MIAMI SPRINGS, FLA. — On a late September night in 2004, iHeartMedia predecessor Clear Channel brought Spanish Contemporary programming to a Class C1 FM best heard in the vast Atlanta metropolitan area’s southern half.

The move was bold: It marked one of the first commitments to Hispanic programming as part of an initiative then led by veteran Spanish-language radio programmer Alfredo Alonso. The move was also highly successful, but a series of market shifts and changing music trends silenced the Latin Pop sounds by the end of 2009, after a programming swap with a sister station.

Now, it’s getting a big market bump, thanks in part to Enrique Santos.

Radio Ink Hispanic Radio Conference

New Date! 



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