An Automated Metadata Generation and Enhancement Alliance Arises


Media monitoring and metadata generation services tech firm Digital Nirvana has a freshly signed technology partnership accord with the creator of a media asset management and workflow management platform.

The pact is with EMAM Inc.

Under the agreement, Digital Nirvana’s automated, AI-driven STT transcription, subtitle, and video intelligence metadata generation capabilities — collectively known as MediaServicesIQ — will integrate directly with its partner’s product offerings via API. This integration enables eMAM users to generate metadata automatically and link it to the assets in the platform, making it faster and easier for them to do their jobs.

“Rich media is the key for all modern organizations, and media tagging is essential for turning historical content into a living archive and for rapidly using live content,” said David Miller, President of EMAM Inc.

The initial rollout focuses on generating speech-to-text (STT) transcripts of live and file-based content and then linking that transcript metadata to the media assets residing within the eMAM suite.

“By integrating eMAM’s media management features with MediaServicesIQ’s speech-to-text capabilities, organizations can quickly produce and organize media, generating transcriptions of live-streamed or individual assets,” Digital Nirvana says. “The process is seamless and instantaneous, optimized for time efficiency.”

File-based assets can be automatically or manually selected for transcription, sending them directly to Digital Nirvana for processing straight from the eMAM interface. MediaServicesIQ does the work invisibly in the background and sends the transcript metadata back to eMAM for immediate access. For live content, transcript metadata is streamed back into the eMAM interface with a latency of three to five seconds. All metadata auto-populates and is time-indexed into eMAM, where users can search and interact with it.