An Avid-Certified Story Designer App, From Prague


PRAGUE — Czech automation provider Aveco has announced that its Story Designer App for Avid’s MediaCentral | Cloud UX media workflow platform has been certified by Avid to integrate Aveco’s ASTRA Studio News Production Automation with Avid MediaCentral | Newsroom Management.

Aveco’s Story Designer allows journalists to insert production cues to define the style of a story, together with technical parameters such as cameras and graphics. The story is then produced live under control of Aveco’s ASTRA Studio based on those journalist-provided production cues.

“The unified user environment — the MediaCentral | Cloud UX, where our app is seamlessly integrated — makes news workflows easy to learn and easy to use,” said Pavel Potuzak, CEO of Aveco. “Behind the GUI, there are other layers of integration between ASTRA Studio and Avid solutions, this integration streamlines studio production to deliver visually attractive, error free visual products to all distribution platforms, while reducing OPEX.”

Ed Caracappa, Senior Director of Global Alliances at Avid, added, “Extending Avid-based newsroom workflows with Aveco studio automation enables our users to run more comprehensive story-centric news workflows from content creation to distribution. In this way, studio events can be included easily in the editorial workflow to increase their efficiency and break news faster across all the platforms they serve.”

Aveco’s Story Designer provides journalists more control of how their story is produced on air. Aveco’s story templates — once defined, radically simplify news operations — specifying every detail of story timing, camera positions, graphics, clips, backdrop videos, even virtual rooms. However, Story Designer is a strong tool allowing changes or updates to the template to give an individual story a unique look and feel.

Aveco’s ASTRA Studio News Production Automation controls all equipment in the news production control room and studio, including graphics, camera robotics, video and audio mixer, video servers, lights, backdrop screens and more. It puts a show on-air with maximum impact and minimum staff. ASTRA Studio can be seamlessly integrated with ASTRA MCR —Aveco’s playout automation solution. The built-in automatic exchange of playout triggers between ASTRA Studio and ASTRA MCR simplifies the operation of even the most complex channels, as well as automating ad insertion and SCTE35 control during the live news production.