An E-Cig Jewel Among Radio’s Core Clients


For many who have a nicotine craving but can’t puff in a safe place, vaping has emerged as a popular alternative — even with the limits of e-cigarettes. One brand of e-cigs seeks to stand out among the others, and it is using spot radio to carve itself brand superiority in its space.

That brand is Juul, which finds itself on the latest Media Monitors Spot Ten Radio report.

Juul ranks No. 8 by play count of spots tracked by Media Monitors, with just under 24,000 detected.

Meanwhile, Indeed — the job search online hub — now ranks No. 2 with some 41,011 as job-search season nears its peak.

Otherwise, it was a strong week for Lowe’s as The Home Depot cut their spots ahead of the busy Super Bowl marketing weekend.

Lastly, winter coughs led Vicks to promote its throat lozenges.