‘An Integrated, Full View’ Into Local TV Markets


Thanks to a newly forged pact announced this morning (4/21), comScore‘s local television audience measurement information will now be integrated with BIA/Kelsey‘s local advertising spending data and forecasts.

The new alliance will deliver a detailed view of a station’s position in the local video market marketplace and allow owners and operators to track and measure their audience success within the context of BIA/Kelsey’s comprehensive local market data and analysis.

“We’re seeing a growing demand in the local linear television marketplace for innovative analytics and insights,” said Rick Ducey, managing director, BIA/Kelsey. “As the leader in providing insights to those active in the local TV marketplace, we’re incredibly pleased to announce a new data partnership with comScore to help us address this demand. Integrating our data offers broadcasters a complete, reliable and efficient view into their local television markets not previously possible.”

BIA/Kelsey will incorporate aspects of comScore local television data into its new local market data dashboard, BIA ADVantage,as well as its Media Ad View and Media Access Pro data services.

“comScore is constantly working to improve and expand upon our local market television currency, and enter into smart partnerships designed to help our clients drive their businesses forward, faster,” said Steven Walsh, EVP, Local Television, comScore. “comScore is very pleased to be working with BIA/Kelsey, who has been a trusted advisor to the broadcast industry for decades. Our data enhances their local market analyses to help broadcasters better understand their competitive position and opportunities.”

The new data will be available beginning in the third quarter of 2017.