That’s a pleasant surprise, since analysts were expecting revenues to be down in Q4. Instead, Beasley reported a tiny 0.4% increase to 35 million, although revenues were down 3.8% on a same station basis. Costs increased, so station operating income fell 11.9% to 9.9 million, or down 5.9% on a same stations basis.
“Our fourth quarter revenue performance exceeded the industry at-large, our markets and the guidance provided at the time we reported our third quarter results. With programming and on-air changes in place in various large and mid-sized clusters, our focus in 2008 is to continue delivering on our long-term goal of topping the performance of the markets in which we operate and generating gains across our entire station portfolio and through our Interactive initiatives. In the fourth quarter of 2007, our Interactive initiatives accounted for 3.4% of the Company’s total revenue and represented 3.1% of the full year 2007 total revenue,” said CEO George Beasley.
Beasley Broadcast Group is looking for Q1 revenues to be down 4%.
