ANA concerned about transparency in media buys


ANAThe Association of National Advertisers and Forrester Research released a white paper based on a February survey of more than 150 US marketers that found 46% are concerned about transparency of media buys. 42% said they’ve gotten more concerned in the past year. The survey found only 28% of marketers understood programmatic well enough to use it, while another 10% felt they understood it but still wouldn’t

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.