ANA launches industry study of ad bot fraud


ANAWenda Harris Millard, president and COO of the ad consultancy Medialink, told WSJ in May that as much as 25% of online ad revenue is wasted on fraud and piracy. Similarly, a February report from comScore found that 36% of online ad impressions, or views, are generated by non-humans.

So, the Association of National Advertisers and online fraud detection firm, White Ops have launched

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.