ANA Masters To Learn About iHeart’s Lessons on ‘Altering Marketing’


Three days of non-stop virtual presentations began Wednesday for those registered to attend the all-online ANA Masters of Marketing Conference, normally a major networking and learning affair held at the Rosen Shingle Creek in Orlando.

In 2019, Radio had a significant presence at the venue. This year, iHeartMedia is in the spotlight, as its CMO will be the final presenter on Thursday.

At exactly 4:37pm Eastern, Gayle Troberman, the Chief Marketing Officer at iHeart, will offer a 29-minute presentation under the title “Lessons Learned from Altering Marketing Due to COVID Times.”

It follows a session with the name “You Gotta Be Bold” offered by General Mills CMO Ivan Pollard, and represents a big branding opportunity for iHeartMedia, the nation’s No. 1 audio media company.

And, it culminates a day during which Pandora Group Creative Directors Roger Gehrmann and Chelsea Campbell will offer an “Audio First Creative Innovation” session from 10:51am-11:02am.

Troberman joined iHeart for her current role in October 2014. It was a newly created position, and saw Troberman come aboard after serving as IPG Mediabrands’ Chief Marketing and Ideas Officer. Before that, Troberman spent 16 years at Microsoft as Chief Creative Officer.

Prior to COVID-19, Troberman offered a keynote presentation at Silicon Slopes Tech Summit 2020. To view it in its entirety, which includes “a journey of all things marketing,” please click here.