Non-transparent production practices exist at multiple ad agencies and agency holding companies. That’s the huge, headline-grabbing takeaway from a study released Wednesday morning (8/9) by the Association of National Advertisers (ANA).
The study leveraged the work of the ANA Production Transparency Task Force, which includes 30 ANA member executives, and perspective from 12 organizations deemed to be subject matter experts.
Eleven of the 12 subject matter experts supported the conclusion that transparency concerns exist at multiple ad agencies and holding companies.
