A Partnership To Automatically Surface Creative Audio Files


Broadcast advertising attribution and analytics software provider AnalyticOwl has finalized a partnership with vCreative that allows stations to automatically surface creative audio files directly from vCreative vPPO into the AnalyticOwl attribution platform.

This capability matches individual creative elements to detailed campaign analysis information, creating a certain knowledge of consumer response to specific audio ads.

“We are pleased to announce this partnership with vCreative and thrilled that radio sellers can now access the actual creative audio files on-demand during a client presentation,” said David Ballinger, Founder of AnalyticOwl. “Playing the actual ad allows radio sellers to have stronger, more pointed conversations about how and why a certain creative is driving greater response.”

Susie Hedrick, President and COO of vCreative, added, “Understanding the specific creative messages that drive consumer response is critical for the growth of our industry. With this integration, vCreative extends the production workflow further into the sales process, connecting the final creative to key advertiser results.”

The service is offered free of charge to joint clients of both AnalyticOwl and vCreative.