And the Winners Are: Radio’s Top Ten Markets

2

Clark-SmidtThe latest numbers are in from Nielsen Audio, taking us from late April through late May, and once again, Clark Smidt is on hand to walk us through the sea of digits. America’s largest media markets are on tap.


Radio’s Top Ten Markets: Audio Results & Commentary
By Clark Smidt – Broadcast Connector
Meter markets #1 New York – # 10 Boston are in the spotlight. Exact dates for the May round are April 23-May 20. Nielsen Portable People Meter (PPM) results set the stage for summer adjustments. With experience and imagination we fill in the blanks to see what’s hot and what’s not. Here’s your printable RBR Scorecard & Commentary for 6+ total shares, Nielsen subscribers only in the Top 10 US Radio Markets.

1 NEW YORK, NY. 6+ population 15,697,400. 51 stations, 73% Nielsen subscribers. Ethnic Comp: Spanish 23%, Black 17%.
Rank Calls Format Owner 3 month gain/loss Mar/Apr/May 6+ Trend Commentary & Format Totals
1 WLTW Adult Contemporary iHeart. Steady #1, 7.6-7.9-7.6, only A/C vs 2 Hot A/C, #1 cume up 3% 5,845,500.
2 WCBS-F Classic Hits CBS. + 0.1; 6.4-6.3-6.5 right there & gains over iHeart Classic Rock WAXQ, 1.1-1.6.
3 WBLS Urban A/C Emmis. + 0.3; 5.7-4.9-6.0, taking iHeart Urban WWPR & Rhythmic A/C 2.1, WKTU by 2.0.
4 WHTZ CHR iHeart. + 0.6; 5.1-5.2-5.6, adds to lead on CHRs Emmis Rhythmic WQHT 2.0, CBS WBMP 2.8.
5 WSKQ-F Tropical Spanish Broadcasting (SBS). + 0.2; 5.3-5.7-5.5, leads 6 Spanish subscriber Total 12.0-11.7.
6 WAXQ Classic Rock iHeart. Holds 4.9-5.2-4.9. The only subscribing Rocker in NYC.
7 WWPR Urban iHeart. + 0.2; 3.7-3.7-3.9. The Urban/Urban A/C/Gospel Total heads back up 9.6-8.8-10.2.
8 WINS News CBS. – 1.1; 4.8-4.1-3.7 slides, lead vs WCBS off 1.3-0.7, WNYC-F 1.5-1.3. N/T dips 14.6-14.0.
8 WKTU Rhythmic A/C iHeart. – 0.1; 3.8-3.7-3.7 wins over Hot A/Cs CBS WWFS 0.8, CMLS WPLJ by 1.1.
10 WQHT Rhythmic-CHR Emmis. + 0.1; 3.5-3.8-3.6. NYC CHR trio moves 11.7-11.2-12.0.
10 WFAN-F/WFAN Sports CBS. + 0.2; 3.4-3.2-3.6, Yankees up at bat, leads WEPN-F by 2.1, All Sports: 5.1.
12 WCBS News CBS. – 0.2; 3.2-2.-3.0. News stations are making a comeback.
13 WWFS Hot A/C CBS. – 0.1, 3.0-2.9-2.9, sits. Lead on Cumulus Hot A/C WPLJ slips to just 0.4.
14 WBMP CHR CBS Radio. – 0.3; 3.1-3.0-2.8. Two O&Os maybe too close. Pack tightens from being the same.
15 WXNY Spanish CHR Univision. – 0.3; 3.0-3.0-2.7, SBS Spanish Hits WPAT-F now behind by only 0.5.
16 WPLJ Hot A/C Cumulus. + 0.5; 2.0-2.4-2.5. Uptick continues; only Hot A/C leads the NYC CMLS cluster.
17 WNYC-F News/Talk NYC Broadcast Foundation. – 0.2; 2.6-2.6-2.4, NYC 3 station public cluster dips 4.4-3.6.
18 WPAT/FM Spanish Hits SBS. + 0.1; 2.1-2.2-2.2. The 11.5 Spanish Total is disproportionate to the population.
19 WNSH Country Cumulus. + 0.2; 1.5-1.7-1.7. The lone NYC Country on an NJ FM signal beats 50kw 77 WABC.
19 WOR Talk iHeart. + 0.3; 1.4-1.6-1.7, Let’s Go Mets as baseball delivers some hits.
21 WABC Talk Cumulus. – 0.4; 1.9-1.7-1.5. #21 share tie, #23 cume. Welcome to the BSTS club. Big signals that…
21 WEPN-F Sports ESPN Radio. + 0.2; 1.3-1.2-1.5. A 1.032 million cume easily tops WABC 593k cume. Ouch!
22 WKXW Talk Townsquare, NJ. – 0.2; 1.4-1.2-1.2. News/Talk WNYC 0.5 ties Fordham U Adult Alternative 0.5.
23 WQXR Classical WNYC Broadcast Foundation 0.9 ties WADO Spanish N/T Univision; RegMex WQBU-F 0.2.
Suburban: Greater Media A/C WMGQ 0.7. WBGO Newark Public Jazz ties Pamal A/C WHUD 0.6.
Press Communications Country WKMK/WTHU 0.4; Pamal Adult Alternative WXPK 0.4; Emmis Gospel WLIB 0.3.
Townsquare Hot A/C WJLK 0.2; Press Comm Hot A/C WWZY/WBHK 0.1. ESPN Spanish Sports WEPN 0.2.
April/May Swings: + 0.5 CHR WHTZ, Hot A/C WPLJ, + 0.3 Urban A/C WBLS, Talk WOR, Spanish N/T WADO;
– 1.1 News WINS, – 0.4 Talk WABC.
Feb/Mar/Apr/May Shares: iHeart 26.2-26.5-27.3-27.4; CBS 24.7-23.9-22.3-22.5; Emmis 9.1-9.4-8.9-9.9; SBS 7.6-7.4-7.9-7.7; Cumulus 5.2-5.4-5.8-5.7. Four month trend review often finds share coincidences.

2 LOS ANGELES, CA. 10,860,300. 69 stations, 61% subscribe. Spanish 43%, Black 7%.
1 KBIG Hot A/C iHeart. + 0.1; 5.0-5.4-5.1, exclusive Hot A/C Ties at the Top, again! Now #1 cume 3,667,100.
1 KRTH Classic Hits CBS. + 0.1; 5.0-5.2-5.1, slips into 1st place tie. Lead on Classic Rock KSWD dips 1.3-1.2.
3 KIIS/KVVS CHR iHeart. – 0.3; 5.3-5.4-5.0, first to third, misses #1 cume by less than 100k, beats KAMP 1.4.
4 KOST A/C iHeart. – 0.6; 5.1-4.9-4.5, leads 4 A/Cs Hot KBIG, Smooth KTWV, Urban KJLH, Total holds 15.3.
5 KTWV Smooth A/C CBS. + 0.9; 3.5-3.9-4.4, unique adult format gains as KHHT changes R&B Oldies to Urban.
6 KSWD Classic Rock Bonneville. Holds 3.9-3.9-3.9, lead over Cumulus Classic Rock KLOS dips 1.9-1.5.
7 KCBS-F Adult Hits CBS. – 0.1; 3.7-3.9-3.6, LA exclusive format remains steady.
7 KAMP-F CHR CBS. – 0.4; 4.0-3.6-3.6, the 3 CHRs, 2 regular & one Rhythmic, dip 11.5-11.4.
9 KFI Talk iHeart. Flat, 3.5-3.4-3.5, still #1 of the 7 LA News/Talkers. Total shares slide 12.3-12.0.
10 KLVE Romantica Univision. – 0.5; 3.9-3.6-3.4, leads 9 LA Spanish formats. Total subscriber shares up to 18.9.
11 KRRL Urban iHeart. + 0.1; 3.2-3.1-3.3. Recently changed from R&B Oldies KHHT.
12 KNX/KNX-HD2 News CBS. – 0.1; 3.1-2.9-3.0, LA’s exclusive All-News.
13 KPWR Rhythmic-CHR Emmis. Steady 2.8-2.5-2.8, some recovery from recent talent wars.
13 KLAX-F Regional Mexican SBS. + 0.5; 2.3-2.4-2.8 vs Reg.Mex.Univision KSCA at 2.2; Liberman KBUE 1.6.
15 KROQ Modern Rock CBS. – 0.2; 2.9-2.9-2.7, iHeart ModRock KYSR/KSRY trails by 0.4.
16 KLYY/KDLD/KDKE Spanish Adult Hits Entravision. – 0.1; 2.5-2.3-2.4, SBS Spanish CHR KXOL-F back 0.7.
16 KKGO Country Mt. Wilson FM Broadcasters. 2.3-2.3-2.3-2.2-2.4. Lone Country Mt. Wilson Jazz KKJZ at 0.7.
16 KLOS Classic Rock Cumulus Media. + 0.4; 2.0-2.0-2.4 gets a timely boost.
16 KRCD/KRCV Spanish Adult Hits Univision. + 0.2; 2.2-2.2-2.4, completes the 4 way tie.
20 KYSR/KSRY Modern Rock iHeart. – 0.1; 2.4-2.4-2.3. Add CBS KROQ & LA ModRock Totals 7.7.
21 KSCA Regional Mexican Univision. – 0.1; 2.3-2.2-2.2. Univision Spanish N/T KTNQ stays at 0.3.
22 KPPC News/Talk Southern California Public. – 0.5; 2.6-2.2-2.1 vs. Santa Monica College N/T KCRW 1.3.
23 KXOL-F Spanish CHR SBS. 1.7-1.5-1.7. Entravision’s Spanish CHR KSSE 1.0 and KNTQ Spanish 0.3.
23 KUBE/KEBN/KBUA Regional Mexican Liberman 1.7; Lieberman Ranchera KWIZ 1.1.
23 KUSC Classical University Southern California. 1.5, format exclusive; Mt. Wilson Jazz exclusive at 0.7.
25 KCRW/KCRI/WCRU/WCRY N/T Santa Monica College, KLJH Urban A/C and KSPN Sports tie at 1.3
26 KDAY/KDEY-F R&B Oldies 1.1; KLAC Sports iHeart 1.0; KEIB Talk iHeart 0.9; Pacifica Variety KPFK 0.2.
Salem Christian KSFH-F 0.8 ties Salem Talk partner KRLA at 0.8. Salem Religious Teaching KKLA-F 0.5.
Cumulus Talk KABC is a lowly 0.4, tied with Sports KLAA & LA Angels. CBS Sports KFWB also 0.4.
Swings: + 0.9 Smooth A/C WTWV, + 0.5 Regional Mexican KLAX-F; – 0.6 A/C KOSI, – 0.6 Reg.Mex KBUE,
– 0.5 Romantica KLVE.
Shares: iHeart 20.6-25.9-26.4-25.6, CBS 22.8-21.5-22.4-22.4, Univision 8.6-8.8-8.0-8.3, SBS 4.4-4.0-3.9-4.5, Bonneville 3.9-3.9-3.9.

3. CHICAGO, IL. 7,819,200. 84 stations, 52 % subscribe. Spanish 20%, Black 18%.
1 WAVZ Urban A/C iHeart. + 0.3; 6.5-6.9-6.8, big TSL #11 cume, vs Urbans WGCI at 3.3 & WPWX 2.0.
2 WBBM/WCFS News CBS. – 1.5; 6.8-5.4-5.3. Split has the Cubs on AM, FM up 2.4; Total 7.6-7.7.
3 WTMX Hot A/C Hubbard. – 0.8; 5.6-5.2-4.8, iHeart WLIT/FM is 1.3 back. All HotA/C dips 9.7-8.8.
4 WKSC-F CHR iHeart. – 0.3; 4.2-4.0-3.9, regains #1 cume 2.359 million, leads Rhym-CHR WBBM-F by 0.2.
5 WBBM-F Rhythmic CHR CBS. – 0.2; 3.9-4.0, back & forth battle, WKSC gets the advantage, this round.
6 WLIT/FM Hot A/C iHeart. – 0.1; 3.6-3.8-3.5, 3rd Hot A/C is Digity suburban WXLC off 0.5, amidst talk.
6 WJMK Classic Hits CBS. – 0.1; 3.6-3.5-3.5. Ol’Classic Jack steps over WLS-F & The Drive by 0.2 & 0.4.
8 WGN Talk Tribune. Holding, 3.3-3.4-3.3, respectable #2 of 5 N/Ts bests Public WBEZ & CBS WCFS-F 0.9.
8 WGCI-F Urban iHeart. + 0.1; 3.2-3.2-3.3. Urban/UrbanAC/Gospel 6 station Total 13.6.
8 WLS-F Classic Hits Cumulus. – 1.0; 3.4-2.7-3.3. Tight market, 10 stations bunch up within 0.5.
11 WDRV/WWDV Classic Hits Hubbard. – 0.4; 3.5-3.2-3.1. The 3 Classic Hits Total moves 10.5-9.4-9.9.
11 WOJO Regional Mexican Univision. – 0.7; 3.8-3.1-3.1, SBS Regional Mexican WLEY-F trails 0.9-1.3.
11 WXRT Adult Alternative CBS. + 0.1; 3.0-3.0-3.1, Chicago’s only AA, congrats to long time PD Norm W.
14 WKQX Modern Rock Cumulus. – 0.1; 3.1-3.1-3.0, Chicagoland’s only Modern Rocker.
14 WUSN Country CBS. + 0.4; 2.6-2.7-3.0. #1 Country. iHeart WEBG follows by 0.6. Digity WCCQ is 0.5.
16 WLUP-F Classic Rock Cumulus. Flat, 2.5-2.6-2.5. Classic Rocks Matrix WFXF & Digity WRXQ score 0.2.
16 WSHE-F A/C Hubbard. + 0.3; 2.2-2.2-2.2-2.5. Awaited spark for recently rebranded straight ahead A/C.
17 WBEZ News/Talk Chicago Public Media. + 0.3; 2.1-2.5-2.4. N/T 5 station Total stays 14.6-14.5.
17 WCFS-F CBS News. Second month after the WBBM split, formidable 0.0-2.2-2.4 so far, net combo – 0.1.
17 WEBG Country iHeart. + 0.1; 2.3-2.0-2.4, the 3-way Country match up Total is up 5.3-5.2-5.9.
20 WMVP Sports ESPN. + 0.7; 1.4-1.8-2.1. White Sox get the RBI. Pro 4 team Chicagoland Sports: 4.1
21 WSCR Sports CBS. – 0.5; 2.5-2.5-2.0, like Boston a tight Sports race with local content.
21 WPWX Urban Crawford. + 0.1; 1.9-1.8-2.0. Crawford Gospel WYCA 0.1.
23 WLEY-F Regional Mexican Spanish Broadcasting. – 0.5; 2.3-2.2-1.8. Spanish subscribers dip 8.5-7.8.
23 WPPN Spanish Hits Univision. +0.1; 1.7-1.7-1.8. Univision Spanish N/T WRTO, 0.1.
25 WERV Classic Hits Digity. – 0.6; 1.8-1.4-1.2, suburban Digity cluster off 4.2-3.8.
25 WFMT Classical Window to the World – 0.3; 1.5-0.9-1.2. Outstanding, far reaching quality network.
27 WLS Talk Cumulus, – 0.1; 1.2-1.1-1.1. 50kw AM akin to WABC NY, KABC LA, KGO SF. Sad for radio.
28 Univision Spanish Urban WVIV-F/WVIX ties Crawford Urban A/C WSRB 1.0. iHeart Gospel WGRB 0.8
30 WRME-L Soft A/C Weigel, 0.9.
Digity: WIIL Rock 0.8, WSSR A/C 0.6, WXKL Hot A/C 0.5, WCCQ Country 0.5, WRXQ Classic Rock 0.2.
Inspirational: WMBI-F Moody Bible Teaching, 0.7. WONU/WUON Christian Olivet Nazarene U, 0.1.
Matrix A/C WZSR 0.4, Classic Rock WFXF 0.2. WDCB Jazz College of DuPage 0.2.
Swings: + 2.4 News WCFS, + 0.7 Sports WMVP; – 1.5 News WBBM, – 0.8 Hot A/C WTMX
Shares: CBS 22.8-22.4-21.1-23.0, iHeart 20.6-21.0-20.6-20.7, Hubbard 8.7-11.3-10.6-10.4, Cumulus 9.9-10.2-9.8-9.9, Univision 6.4-6.9-5.8-6.0.

4. SAN FRANCISCO, CA. 6,131,500. 49 stations, 69% subscribe. Spanish 22%, Black 7%.
1 KCBS/KFRC-F News/Talk CBS. + 0.1; 6.2-6.3-6.3, N/T leader takes KQED 2.2; Cumulus KGO by 4.9.
2 KNBR Sports Cumulus. + 1.4; 3.7-4.8-5.1, SF Giants hit, KOs ETM KGMZ by 3.6, CMLS KTCT 4.2.
3 KOIT A/C Entercom. + 0.3; 4.5-4.8-4.8, #1 cume dips 1.729-1.615 mil, beats Digity A/C KBAY by 2.9.
4 KIOI Hot A/C iHeart. + 0.7; 3.9-4.2-4.6, the 3 Hot A/C formats gain 9.9-10.3-10.4.
5 KMVQ-F CHR CBS. Holds 4.3-4.2-4.3 for a 0.2 edge over iHeart Rhythmic-CHR KYLD.
6 KLLC Hot A/C CBS. Also holds, 4.2-4.5-4.2, trails iHeart Hot A/C KIOI 0.4, tops Digity KEZR by 2.5.
7 KQED, Inc. News/Talk. – 0.2; 4.3-4.2-4.1, the 6 SF News/Talk subscribers dips 15.6-15.2-15.1.
7 KYLD Rhythmic-CHR iHeart. + 0.1; 4.0-3.5-4.1, added to CHR WMVQ, SF CHRs grow 7.7-8.4.
9 KMEL Urban iHeart. – 0.2; 4.1-4.3-3.9, the lead over Entercom Urban A/C KBLX goes 1.4-1.9-1.4.
10 KBRG Spanish Adult Univision. – 0.2; 3.6-3.7-3.4. Their RegMex KSOL is 1.8, SBS’ KRZZ 1.3.
11 KRBQ Rhythmic A/C Entercom. + 1.3; 1.6-2.6-2.9 hooking up as a well-placed SF format.
12 KISQ Rhythmic Oldies iHeart. – 0.9; 3.6-3.4-2.7, drops in the Rhythmic dance fest.
12 KDFC/KXSC/KOSC Classical University Southern California. Steady 2.7-2.8-2.7, exclusive format.
12 KOSF Classic Hits iHeart. – 0.2; 2.9-2.2-2.7, Total for 3 Classic Rock/Classic Hits up a little 5.9-6.1.
15 KBLX Urban A/C Entercom. – 0.5; 2.7-2.4-2.2, could be eaten by Entercom partner KRBQ.
16 KSFO Talk Cumulus. – 0.2; 2.4-2.0-2.2. Cumulus News KGO at only 1.4, N/T United KALW is 0.3.
17 KITS Modern Rock CBS. – 0.2; 2.2-2.0-2.0, format exclusive. All 3 with Rock handle dip 5.7-5.4.
18 KSAN Classic Rock Cumulus. – 0.3; 2.2-2.3-1.9, iconic flower power calls take KUFX by 0.4.
18 KBAY A/C Digity. – 0.2; 2.1-2.1-1.9, beats the 3 Alpha A/C Total KUIC, KKIQ, KKDV 1.6, by 0.3.
18 KFOG/KFFG Adult Alternative Cumulus. – 0.2; 2.1-1.6-1.9, sole Golden Gate Alternative format.
21 KSOL/KSQL Regional Mexican Univision. – 0.4; 2.2-2.1-1.8, leads RegMex KRZZ by 0.5, KXZM 1.0.
22 KEZR Hot A/C Digity. – 0.2; 1.8-1.6-1.6. The Digity combo Totals 3.5. Partner KBAY is #1 San Jose.
23 KGMZ/KGMZ-HD2 Sports Entercom. Steady 1.5. CMLS Sports KTCT up to 0.9. Sports scores 7.5
23 KUFX Classic Rock Entercom. 1.7-1.4-1.5.
24 KGO News Cumulus 1.6-1.6-1.4. N/T iHeart KKSF 0.9, N/T SF Unified Schools KALW 0.4.
Etc. KXZM Regional Mexican Lazer 0.8. KSJO Country CMLS 0.7.
Alpha A/C Cluster: KKIQ 0.6, KUIC 0.6, KKDV 0.4.
Bloomberg Business News LMA on iHeart KNEW shows at 0.1. The format’s a no show in NYC & Boston.
Swings: + 1.4 Sports KNBR, + 1.3 Rhythmic A/C KRBQ; – 0.9 Rhythmic Oldies KISQ,
– 0.4 Regional Mexican KSOL/KSLQ, – 0.4 Regional Mexican KRZZ
Shares: iHeart 18.4-19.4-18.4-19.0, CBS 17.7-16.9-17.0-16.8, Cumulus 12.9-13.2-13.7-13.2, Entercom 11.9-12.0-12.7-13.2.

5. DALLAS, TX. 5,301,200. 66 stations, 55% subscribe. Spanish 26%, Black 16%.
1 KHKS CHR iHeart. + 0.2; 7.6-7.6-7.8, #1 share, #1 cume 2.034 million; exclusive market CHR.
2 KDMX Hot A/C iHeart. + 0.9 4.2-5.4-5.1, stays 1.5 over CBS Hot A/C KVIL. Hot A/C Total 8.5-8.7.
3 KLUV Classic Hits CBS. Holds, 4.9-4.7-4.9, exclusive, over iHeart Classic Rock KZPS by just 0.2.
4 KPLX Country Cumulus. + 0.2; 4.5-4.7-4.7, CMLS Country monopoly with KSCS stays at 8.2.
4 KZPS Classic Rock iHeart. + 0.9; 3.8-4.6-4.7. Big D Classic Hits & Classic Rock Total up 9.3-9.8.
6 KLTY Christian Salem. – 0.4; 4.6-4.4-4.2, reaches above First Dallas Christian KCBI 1.9; Total 6.5.
7 KKDA-F Urban Service Broadcasting. + 0.5; 3.3-3.4-3.8. Urbans + RhymOldies KSOC hold at 11.2.
8 KVIL Hot A/C CBS. + 0.7; 2.9-3.1-3.6. Good trend.
9 KSCS Country Cumulus. – 0.5; 4.0-3.5-3.5. Dallas Country Total for two stations sticks 8.2-8.2.
10 KRNB Urban A/C Service Broadcast. – 0.6; 3.9-3.5-3.3, trails KKDA-F 0.5; leads CMLS KLIF-F 1.6.
11 KLNO Regional Mexican Univision. – 0.4; 3.6-3.1-3.2, tops 6 Reg. Mexican formats, off 10.9-10.1.
12 KBFB Rhythmic-CHR Radio One. + 0.1; 3.0-3.3-3.1. Exclusive Rhythmic-CHR.
13 KEGL Rock iHeart. – 0.2; 3.1-2.9-2.9, leads iHeart Rock partner WDGE by 0.8. DFW Rock 5.5-5.0.
14 WBAP N/T Cumulus. + 0.1; 2.4-2.4-2.5. Now the lead Dallas N/T by 0.1 on KRLD, 0.3 over KERA.
15 KSOC/KSOC-HD2 Rhythmic Oldies Radio One. – 0.4; 2.8-2.6-2.4, below Classic Hits KLUV 2.1-2.5.
15 KJKK Adult Hits CBS. + 0.3; 2.1-2.4-2.4, exclusive format remains steady.
15 KRLD/KRLD-HD2 News/Talk CBS. – 0.5; 2.9-2.1-2.4. Salem WSKY 0.8, CMLS KLIF/KLIF-HD2 0.4.
18 KCBI Christian First Dallas Media. + 0.4;1.9-2.3-2.3; SouthWest Adventist University Christian at 0.1.
19 KERA News/Talk North Texas Public. – 0.7; 2.9-2.6-2.2, rough hit. N/T 5 station Total up 8.0-8.3.
20 KDGE Rock iHeart. – 0.3; 2.4-2.3-2.1.
20 KTCK Sports Cumulus + 0.6; 1.5-1.6-2.1. Ticket vs CBS Sports KRLD-F within an 0.1 proverbial hair.
22 KRLD-F Sports CBS. + 0.6; 1.4-1.8-2.0 Rangers hitting is 0.6 over CMLS KESN. D Sports up 4.8-5.5.
22 KMVK Regional Mexican CBS. – 0.1; 2.1-2.3-2.0. Univision RegMex KFZO slides 1.0-0.8-0.6.
21 KZZA Regional Mexican Liberman. + 0.4; 1.6-1.8-2.0. Same owner/format KBOC 1.4, KNOR 1.2.
23 KLIF-F Urban Cumulus. – 0.2; 1.9-1.7-1.7. KKXT Adult Alternative North Texas Public 1.3-1.2.
24 KDXX/KESS Spanish Hits Univision. 1.4-1.6-1.5, Univision Spanish News/Talk KFLC 0.0, this time.
25 KESN Sports Cumulus. 1.3-1.4-1.4. Cumulus N/T KLIF-KLIF-HD2, 0.4. iHeart Talk KFXR 0.1.
Swings: + 0.9 Hot A/C KDMX, + 0.9 Classic Rock KZPS, + 0.7 Hot A/C KVIL; – 0.7 N/T KERA,
– 0.6 Urban A/C KRNB
Shares: iHeart 22.5-21.1-22.8-22.7, CBS 16.4-16.3-16.4-17.3, Cumulus 15.5-15.8-15.6-16.3, Service Broadcast. 7.8-7.2-6.9-7.1.

6. HOUSTON, TX. 5,025,800. 59 stations, 56% subscribe. Spanish 34%, Black 18%.
1 KODA Soft A/C iHeart. + 0.8; 6.9-7.4-7.7; #1 cume 2.267 million, exclusive format.
2 KMJQ Urban A/C Radio One. + 0.2; 6.3-6.8-6.5, solid format leads 2.9 over iHeart Urban KQBT.
3 KLTN Regional Mexican Univision. – 0.1; 6.3-6.2-6.2, tops 5 Regional Mexican format Total 19.8.
3 KKBQ Country Cox. + 0.8; 5.4-6.1-6.2, dusts Country CBS KILT by 2.3, Cox Classic KTHT by 3.9.
5 KGLK/KHPT Classic Rock Cox. – 0.1; 5.7-6.4-5.6, Classic Hits recently changed to Classic Rock.
6 KSBJ/KUBU Christian KSBJ Educational Foundation. – 0.2; 5.1-4.4-4.9, coming back.
7 KTBZ-F Modern Rock iHeart. – 0.2; 4.9-4.9-4.7, format exclusive, 2 Houston Rock brands Total 9.8.
8 KBXX Rhythmic-CHR Radio One. – 0.4, 4.6 since Jan, now 4.2, ties KKHH, leads KRBE by 0.8
8 KKHH CHR CBS. + 0.9; 3.3-3.2-4.2. Big jump ties lead competition and moves into the Top 10.
10 KILT-F Country CBS. – 0.2; 4.1-4.2-3.9. Houston’s Country trio Total share tracks 11.6-12.5-12.4.
11 KHMX Hot A/C CBS. + 0.5; 3.2-3.2-3.7, exclusive & only A/C type in the market.
12 KQBT Urban iHeart. + 0.1; 3.5-3.8-3.6, with Rythmic Oldies, All Urban shares up 11.5-12.4-11.7.
12 KTRH News/Talk iHeart. – 0.2; 3.8-3.6-3.6, stays #1 News 1.4 ahead of University Houston N/T KUHF.
14 KRBE CHR Cumulus. – 0.2; 3.6-3.6-3.4 cume drops to #3, falls behind CBS CHR KKHH by 0.8.
15 KLOL Spanish Hits CBS- 0.4; 3.4-3.2-3.0, now just 0.2 ahead of Univision Spanish Hits KAMA.
16 KAMA Spanish Hits Univision. + 0.3; 2.5-2.7-2.8. Grand Total of 9 Hispanic formats 20.7-19.7-19.9.
17 KOVE-F Spanish Adult Hits Univision. – 0.8; 3.5-3.0-2.7.
18 KTJM/KJOJ Regional Mexican Liberman. Flat, 2.4. Same owner & format KQQK 1.6, KEYH 0.3.
19 KTHT/KTHT-HD2 Classic Country Cox. + 0.2; 2.1-2.2-2.3. Seems Country Classics would be a hit.
20 KUHF News/Talk University Houston. – 0.1; 2.3-1.8-2.2; UnivHouston Classical KUHA 1.3-1.0-1.0.
21 KILT Sports CBS. – 0.2; 1.9-1.6-1.7. Gow Sports KFNC 0.6, KGOW 0.2, CBS KIKK 0.0.
21 KROI Rhythmic Oldies Radio One – 0.1; 1.7-1.8-1.6.
21 KBME Sports iHeart 0.4; 1.2-1.4-1.6. Total 5 Sports: 3.7-4.1-4.1.
Etc: Univision Reg.Mex. KQBU-F 0.8, Univision Spanish N/T KLAT 0.1 ties KYBJ/KZBJ Christian Ed.
Swings: + 0.9 CHR KKHH, + 0.8 Soft A/C KODA, + 0.8 Country KKBQ-F; – 0.8 Spanish AdHits KOVE-F,
– 0.4 for each Rhythmic-CHR KBXX, Spanish Hits KLOL and Sports KBME.
Shares: iHeart 20.9-20.8-21.8-21.9, CBS 15.8-15.9-15.5-16.5, Cox 12.7-12.8-14.7-14.1, Radio One 13.2-12.6-13.2-12.6, Univision 12.6-12.4-12.6-12.6.

7. WASHINGTON, D.C. 4,522,700. 51 stations, 51% subscribe. Black 27%, Spanish 14%.
1 WTOP/WTLP News Hubbard. – 1.0; 9.1-7.9-8.1, 5 News/Talkers gain 20.6-21.4. Just 0.1 on WAMU.
2 WAMU News/Talk American Univ. + 0.8; 7.2-7.1-8.0, way close to #1, leads CMLS N/T WMAL 4.3.
3 WIHT CHR iHeart. + 0.1; 6.1-6.5-6.2, takes out Cumulus CHR WRQX by 4.1 for 3rd month in a row.
4 WASH A/C iHeart. + 0.4; 5.6-5.3-6.0, wins vs 6 DC A/C genres, up 19.6-20. Now #1 cume 1.432 mil.
5 WHUR-F Urban A/C Howard University. – 0.6; 6.3-6.2-5.7, tops 3 Radio One Urbans by 2.1 or more.
6 WBIG-F Classic Rock iHeart. – 0.3; 4.8-4.6-4.5, format exclusive, Classic Hits are gone from the charts.
7 WPGC-F Rhythmic CHR CBS. + 1.5; 2.8-3.4-4.3. In the groove by leaps & bounds. Exclusive format.
8 WWDC Modern Rock iHeart. – 0.1; 4.2-3.8-4.1, exclusive format; 2 station Rock Total: 9.0-8.4-8.6.
9 WKYS Urban Radio One. + 0.6; 3.3-3.4-3.9, ahead of Radio One Urban A/C WMMJ by 0.9.
10 WIAD Hot A/C CBS. + 0.5; 3.3-3.3-3.8. CBS Balto A/C WLIF & Hot A/C WWMX both up 0.1-0.2.
11 WMAL-F/WMAL News/Talk Cumulus. – 1.1; 4.8-4.0-3.7.
12 WPRS-F iHeart Gospel. – 0.4; 3.9-4.2-3.5. Maybe DC doings dull the spirit….
13 WGTS Christian Columbia Union College. + 0.3; 3.1-3.4-3.4….but this Inspirational station hangs in.
14 WMZQ iHeart Country. – 0.5; 3.9-3.7-3.4. The one Capital Cowboy rides a little lower in the saddle.
14 WETA/WGMS Classical Gtr. Washington Educational Telecomm. -1.2; 4.3-4.1-3.1. Large sour note!
16 WMMJ Urban AC Radio One. – 1.1; 4.1-3.5-3.0. Whoops. All Urban, including A/C & Gospel: 16.1.
17 WJFK-F Sports CBS. + 0.6; 2.0-2.4-2.6, now beats all 4 Red Zebra Sports by 1.3. DC Sports: 3.7-3.8.
18 WRQX CHR Cumulus. + 0.1; 2.0-2.4-2.1.
19 WLZL Tropical CBS. – 0.2; 1.9-1.7-1.7, exclusive format that’s been Top 5 in other markets.
20 WNEW-F News/Talk CBS. – 0.2; 1.7-1.5-1.5. It’s Better in Baltimore.
21 WTEM/WWXT/WWXX Red Zebra Sports. – 0.4; 1.4-1.1-1.0. Red Zebra other Sports WSPZ 0.3.
22 WBQB Hot A/C Centennial & same owner/same format WNIC-F, suburban VA tie at 0.6.
Etc: WAMU-HD2 American University Blue Grass and WFED Hubbard Talk are again tied at 0.1.
Swings: + 1.5 Rhythmic CHR WPGC-F, + 0.8 N/T WAMU; – 1.2 Classical WETA, – 1.1 N/T WMAL
Shares: iHeart 19.6-24.6-23.9-24.2, CBS 12.7-11.9-12.5-14.3, Radio One 10.2-11.3-11.1-10.4, Hubbard 9.3-9.1-8.0-8.2, Cumulus 6.0-6.8-6.4.

8. PHILADELPHIA, PA. 4,493,700. 48 stations, 58% subscribers, Black 21%, Spanish 8%.
1 WOGL Classic Hits CBS. + 1.2; 5.6-6.0-6.8. Big jump for 35+ Demo$. Classic/Oldies 18.2-17.8.
2 WBEB A/C Jerry Lee. – 0.8; 6.6-6.5-5.8. Has JL’s magic moved on? #1 cume up 1.55-1.623 million.
3 WMGX Classic Rock Greater Media. Holding 5.7-6.0-5.7, now tied with CBS Country WXTU.
3 WXTU Country CBS. + 1.5, 4.2-4.9-5.7, making good use of the lone, former Beasley Country.
5 WDAS-F Urban A/C iHeart. – 0.2; 5.8-5.7-5.6, tops 6 Urban/Rhym/Gospel group Totals 19.2-18.4.
6 KYW News CBS. – 0.8; 6.1-5.4-5.3, #1 N/T dips. WHYY & Co back 2.2. Total 4 N/T: 11.0-10.8.
7 WMMR Rock Greater Media. + 0.3; 4.8-4.9-5.1. Market’s 3 Rockers (Classic, Mod, Reg) 15.7-15.6.
8 WRFF Modern Rock iHeart. + 0.2; 4.6-4.8-4.8, 3rd Rock trails Gtr.Media WMMR 0.3, WMGK 0.9.
9 WIOQ CHR iHeart. Flat, 4.7-4.6-4.7, pulls 1.7 ahead of CBS CHR AMP WZMP.
10 WUSL Urban iHeart. + 0.4; 4.3-4.5-4.7.
11 WIP-F Sports CBS. – 0.7; 5.0-4.8-4.3, leads Greater Media WPEN by 1.3. Sports dips: 7.6-6.8-6.4.
12 WISX iHeart Rhythmic A/C. Holding 3.4-3.2-3.4.
13 WRNB R&B Oldies Radio One. + 0.2; 3.1-3.2-3.3, Oldies battle with own WPHI-F, now 0.8 apart.
14 WBEN-F Adult Hits Greater Media. – 0.9; 4.0-3.2-3.1, unique format not out of the Philly woods.
14 WHYY/WNJN/WNJS/WNJB/WNJM/WNJZ. News/Talk. – 0.3; 3.4-3.2-3.1, 6 non-comm stations.
16 WZMP CHR CBS. + 0.7; 2.3-2.7-3.0, moves with AMP brand; was WRDW Rhym-CHR.
17 WPHI-F Rhythmic Oldies Radio One. – 0.5; 3.5-3.0-3.0, started higher, now steady in family feud.
17 WPPZ Gospel Radio One. Sticks 2.3-2.8-2.3, and makes its own joyful noise.
19 WPEN Sports Greater Media. – 0.5; 2.6-2.0-2.1.
20 WRTI Temple University Classical. + 0.1; 1.6-1.8-1.7. U Penn. Adult Alternative WXPN 1.3-1.2.
21 WPHT Talk CBS. 1.7-1.7-1.7. Townsquare Talk WKXW 0.7. Four Rivers Christian WBYO 0.2.
Townsquare: Talk WKXW 0.7, Hot A/C WSJO 0.2, Country WPUR & A/C from AC WFPG 0.1.
Swings: + 1.5 Country WXTU, + 1.2 ClassicHits; – 0.9 AdultHits WBEN-F, – 0.8 A/C WBEB & News KYW
Shares: CBS 24.7-24.9-25.5-26.8, iHeart 21.9-22.8-19.8-23.2, Greater Media 16.7-17.1-16.1-16.0, Radio One 9.3-8.4-9.0-8.1.

9. ATLANTA, GA. 4,322,100. 71 stations, 45% subscribe. Black 34%, Spanish 10%.
1 WVEE Urban CBS. + 1.2; 7.8-8.5-9.0, leads 7 Urban types incl 2 Rhythmic Oldies. 27.9-26.4-29.8.
2 WSB/WSBB-FM News/Talk Cox. + 0.3; 7.0-7.4-7.3, #1 of 8 News/Talkers 13.2-12.4. Top 4 gain.
3 WALR/FM Urban A/C Cox. + 1.2; 5.4-6.4-6.6, up again leads Radio One Urban A/C WAMJ by 2.6.
4 WFSH-F Christian Salem. + 0.9; 5.6-6.2-6.5, Fish still jumping! 5.7 over Christian WVFJ at 0.8.
5 WSB-F Adult Contemporary Cox. – 0.4; 6.5-6.3-6.1, #1 cume 1.421 mil, 256k lead. Cox takes 2-3-5.
6 WUBL Country iHeart. + 0.5; 4.4-4.6-4.9 over Cumulus Country WKHX by 1.4. Country up 8.0-8.7.
7 WWPW CHR iHeart. – 0.4; 5.2-4.7-4.8, battle with Cumulus CHR WWWQ lead grows 0.2-0.8.
8 WSRV Classic Hits Cox. – 0.6; 4.9-4.6-4.3, leads Cumulus Classic Rock WNNX 2.5, 2 RhymOldies.
9 WWWQ CHR Cumulus. – 0.8; 4.8-4.5-4.0, Total straight ahead CHR shares 9.2-9.0.
9 WPZE Gospel Radio One. – 0.6; 4.6-4.0-4.0, the only subscriber in glorious song.
9 WAMJ/WUMJ Urban A/C Radio One. – 0.3; 4.3-3.9-4.0. Urban A/C Total dips 9.7-8.3.
12 WHTA Urban Radio One. + 0.1; 3.8-3.6-3.9 in a crowded, competitive field.
13 WKHX Country Cumulus. + 0.2; 3.3-3.4-3.5. Riding 2nd in 2 station Country.
14 WSTR Hot A/C Lincoln Financial. + 0.2; 3.0-3.0-3.2, exclusive; still a future Entercom closing?
15 WABE News/Talk City of Atlanta Board of Education. – 0.6; 3.2-2.9-2.6.
16 WRDA/WRDG Modern Rock iHeart. + 0.1; 2.3-2.3-2.4, Cox ModRock WTSH-F back 1.9 at 0.5.
17 WZGC Sports CBS. – 0.6; 2.4-2.1-1.8, more slip, ups Lincoln WQXI by 1.5. Sports dip 2.4-2.1.
17 WNNX Classic Rock Cumulus. – 0.2; 2.0-1.9-1.8. Total Atlanta Rock Share drops 5.6-5.0-4.7.
19 WBZY Regional Mexican iHeart. – 0.2; 1.7-1.7-1.5, only Spanish subscriber, 10% population.
19 WWWQ-HD3 Rhythmic Oldies Cumulus. + 0.3; 1.2-1.4-1.5. Highest rated Top 10 HD feed.
21 WCLK Jazz Clark Atlanta University. Lifts 1.1-1.1-1.1-1.3.
22 WYAY News/Talk Cumulus. – 0.2; 1.4-1.3-1.2.
23 WVJF-F Radio Training Network Christian, 0.8 ties WAMJ-HD2 Rhythmic Oldies Radio One 0.8.
24 WTSH Modern Rock Cox 0.5. WWWQ-HD2 Country Cumulus 0.3.
News/Talk: WUBL-HD3 iHeart 0.4, WGST GA State U 0.3; WGKA Salem 0.2, WAOK CBS 0.1..
Swings: + 1.2 Urban WWEE, + 1.2 Urban A/C WALR-F, + 0.9 Christan WFSH-F; – 0.8 Gospel WPEZ,
– 0.6 for each Classic Hits WSRV, Gospel WPZE, News/Talk WABE and Sports WZGC.
Shares: Cox 23.9-24.5-25.324.8, iHeart 14.9-14.3-14.1-14.3, Radio One 13.5-13.5-12.4-12.7, Cumulus 13.8-12.9-12.6-12.3, CBS 10.8-10.4-10.8-10.9.

10. BOSTON, MA. 6+ population 4,022,600. 66 stations, 28 or 44% subscribe. Ethnic composition: Spanish 9%, Black 7%.
1 WROR-F Classic Hits Greater Media. – 0.4; 8.1-7.4-7.7, #1, 4 months in a row! Classic Rock WZLX trails 3.1.
2 WXKS CHR iHeart. – 0.3; 6.3-6.3-6.0, long time #1 is #2 with top cume up 3.2% to 1.428 million.
3 WKLB Country Greater Media. – 0.1 5.8-5.4-5.9. Big signal still leads the “Bull” WBWL 4.5-4.3-4.0-4.2.
3 WMJX A/C Greater Media. – 0.7; 6.6-6.3-5.9, 3rd place tie, good Greater Media rankings, slight Magic dip.
5 WBZ News/Talk CBS. – 0.5; 6.3-6.3-5.8, News/Traffic Go-To. Leading WBUR 2.4, WGBH 3.1, WRKO 3.3.
6 WBMX Hot A/C CBS. + 0.6; 4.2-4.2-4.8, nice jump. Only other in the format WXLO Worcester posts a 1.9.
7 WBZ-F Sports CBS. – 0.1; 4.7-4.7-4.6, a real photo finish tie with WEEI-F. Boston Sports Total goes 8.8-9.6-9.2.
7 WEEI-F Sports Entercom. + 0.5; 4.1-4.9-4.6, you’d expect Sox to pull ahead in the big match up vs. Sports Hub.
9 WZLX Classic Rock CBS. – 0.2; 4.6-4.5-4.4, cume remains steady, shares slip. ROR+ZLX Total dips 12.9-12.1.
10 WBOS Greater Media Modern Rock. + 0.8; 2.9-2.9-2.9-2.9-2.9-3.4-3.7. Months of no grow, now surprise spurt.
11 WBQT Rhythmic A/C Greater Media. – 0.1; 3.6-4.0-3.5, competition in crowded hit music; leads WODS by 0.6.
11 WAAF Rock Entercom. + 0.3; 3.2-3.5-3.5, just 0.9 behind WZLX. Market may miss WBCN and real Oldies.
13 WBUR News/Talk Boston University. – 0.6; 4.0-2.4-3.2, rebounds, billboards no big help, leads WGBH 0.8.
14 WJMN Rhythmic CHR iHeart. – 0.5; 3.6-3.3-3.1, many young stations as Jammin’ slides to 0.2 lead on WODS.
15 WXRV Adult Alternative Northeast Broadcast. + 0.8; 2.2-2.5-3.0. Variety, big signal helps River flow north.
16 WODS AMP CHR CBS. Flat, 2.9-3.3-2.9. Boston’s Hot AC/Rhythmic/CHR 6-way dirt fight dips 22.9-22.2.
17 WGBH Educational Foundation News/Talk. – 0.3; 3.0-3.1-2.7, flip flops back below WBUR, despite TV/2.
18 WRKO Talk Entercom. + 0.7; 1.8-2.3-2.5. Howie Carr’s return adds back. Hub News/Talk gains 14.1-14.4.
19 WXLO Hot A/C Cumulus. + 0.3; 1.6-1.8-1.9. Big Metrowest signal adds to the Boston Millennial fray.
20 WBWL Country iHeart. + 0.2; 1.5-1.4-1.7. Big outdoor & TV; signal redirected from WFNX daze. Total 10.6.
21 WCRB Classical WGBH Ed. Foundation. Flat note, 1.4-1.6-1.4. Would expect more Boston Classical fans.
22 WCTK Country Hall Communications. Sits 1.2-1.2-1.2. Providence signal; strong south of Boston.
23 WERS Variety Emerson College. – 0.3; 1.0-0.7-0.7. Good signal slips. College radio teaches a life skill.
24 WKOX Spanish Hits iHeart, 0.4-0.4-0.6.
25 WEEI-A Sports Entercom 0.4. WHDH 850 BSTS focus on national sports vs 4 Boston Champions.
26 WUMB Folk University Massachusetts, 5 good FM signals Total 0.1. Big opportunity for new President.
26 WWFX, Classic Hits Cumulus. “The Pike” from Worcester makes it into Boston with a token 0.1.
April/May swings: + 0.8 for Modern Rock WBOS, + 0.8 Adult Alternative WXRV, + 0.7 Talk WRKO; – 0.7 Adult Contemporary WMJX, – 0.6 News/Talk WBUR.
Shares: Greater Media 26.4-27.0-26.5-26.7, CBS 24.9-22.9-23.0,-22.5, iHeart 11.3-11.8-11.4, Entercom 9.6-9.4-11.1.

Takeaways:
* The Winning Combination: Content, Connection, Presentation, Delivery, Client Service.
* Internal Spirit Makes Stations Win.
* So many channels, must match with workable ideas.
* Money’s on the table from Boomers & Politics.

Broadcast Connector Clark Smidt guides existing resources for new income. Summer Buddy Check: 978 470-2120.
Boston radio management since 1970. Sustained media results. @ClarkSmidt. www.broadcastideas.com


2 COMMENTS

Comments are closed.