Ando Media has entered into the Media Rating Council’s (“MRC”) Accreditation process for Ando’s Webcast Metrics real-time internet audio measurement product. MRC accredits audience measurement services that are relied on by buyers and sellers in the ad industry.
“We are very pleased that Ando has chosen to pursue MRC accreditation and has begun work on the pre-audit,” said George Ivie, MRC Executive Director/CEO. “We recognize the increasingly important role Ando plays in today’s audio marketplace, and its participation in the audit and accreditation process demonstrates its leadership in bringing greater transparency and accountability to this emerging media space.”
“This is a critical step for us,” reports Ando COO Paul Krasinski. “MRC is the gold-standard for measurement. Accreditation will not only validate our metrics, but it will give the internet audio industry a measurement standard that’s been validated at the very highest level. With these standards in place, we can now move straight ahead as an industry into accelerated growth mode.” Krasinski added, “This is a very important chapter in Ando’s story. We’re eager to undergo the process.”