Ando, WideOrbit partner for online traffic


Ando Media and WideOrbit announced that Ando’s Campaign Manager will be integrated with WO Traffic, WideOrbit’s sales, traffic and billing system. This partnership allows radio stations to traffic both terrestrial and online ads in a single interface, while also providing advertising agencies with a consolidated invoice for cross channel campaigns within the same publisher base. Ando currently works with 48 of the top 50 terrestrial broadcasters.

“This is a great partnership for us because it saves our clients time,” said Ando COO Paul Krasinski. “Publishers are being asked to do more with less and this gives them what they need most and have least—time. Our corporate goal is to help stations monetize their digital assets and facilitate the process for doing so. This partnership accomplishes both.”

“Improving business processes is one of our primary objectives,” said WideOrbit President, Bruce Roberts. “Our radio customers are exploring and trying to take advantage of solutions that improve their core business. Our integration with Ando helps make it easier for Media Buyers to access our Radio client inventory.”

Customers can contact either Ando or Wide Orbit for implementation scheduling.