Andrulonis Takes A Stand Against ECU


By Adam R Jacobson
RBR + TVBR Editor-In-Chief

The Andrulonis family in recent weeks has made it clear that it loves the Carolinas, thanks to its recent acquisitions of stations in North and South Carolina (RBR + TVBR 9/21/2016). 

In late August, their Colonial Media + Entertainment announced that it reacquiring Class C WFAY-AM 1230, a 1kw facility with one tower, in Fayetteville, NC; and Fort Bragg-targeted Class C simulcast partner WFBX-AM 1450, in north-suburban Spring Lake, NC — along with their respective FM translators at 100.1 MHz and 92.5 MHz — for $777,641. The stations serve the market as “ESPN Fayetteville.”

ecu-andrulonisNow it’s made it clear that it’s fallen out of love with East Carolina University, following another National Anthem protest at a sporting event that has caused a divisive rift between those protesting racial injustices in the U.S. and others who find such action disrespectful.

Jeff Andrulonis, Chairman/CEO of Colonial Media, falls into the latter group.

RBR + TVBR OBSERVATION (in full below, for members only): Could Colonial’s decision to black out Saturday’s ECF-USF football game start a trend among broadcasters who are equally as livid over these protesters? Perhaps. Is that a bad thing? No: It’s freedom of speech.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.
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