Budweiser and baseball, two American staples whose history can be traced back to the late 1800s—and it continues. Anheuser-Busch and Major League Baseball Properties announced a six-year renewal (through 2018) of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball, continuing a relationship that has lasted more than 30 years.
Anheuser-Busch will have exclusive rights within the malt beverage category to use the MLB marks and logos. Budweiser also will be presenting sponsor of MLB Opening Week and the Player of the Month awards, as well as a cornerstone partner of the MLB Fan Cave, the league initiative geared towards engaging fans via social media while increasing the profile of star players and placing baseball at the center of all things pop culture. At the MLB Fan Cave in New York, Budweiser will be a presenting sponsor of the MLBFanCave.com Concert Series, which in 2012 has featured popular musical acts including Nas, Daughtry, Adam Lambert, The Avett Brothers and Far East Movement.
New in 2012, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from each league that will be played on 10/ 5, with the winners advancing to their respective Division Series. MLB expanded the Postseason format earlier this year.