It’s one of the odder campaigns to hit television in recent memory, but it is memorable.
The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ad categories in broadcast media. For the week ending March 20, the brand is tops in the Spot Ten Cable report from Media Monitors.
Liberty Mutual comes in ahead of GEICO and Progressive, all of which dominate the Spot Ten Cable report.
How does the Spot Ten TV report look in comparison?
Here, Walmart is the big No. 2, but Liberty Mutual is right behind, making it the top user — by far — of television last week.
