For those closely monitoring the Media Monitors Spot Ten Radio reports of late, there’s one clear winner when it comes to play count for the national commercials airing on the AM and FM stations the service tracks. No one can come close to The Home Depot.
The DIY home store chain is No. 1 in the report for the week ending June 3, 2018, by a wide margin, as shown below.
While Lowe’s should be commended for being No. 3 (after iHeart), the play count for Home Depot’s No. 1 national competitor is far greater than that of Lowe’s.
Meanwhile, Wells Fargo‘s new campaign designed to win back trust, which includes TV and radio in both English and Spanish, pushes the bank into the Spot Ten.
For Sprint, 2018 FIFA World Cup promotions help the wireless carrier increase its activity ahead of the sporting world’s biggest global event.