Why Radio Needs To Remember Its All About ‘You’

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RBR+TVBR OBSERVATION


When it comes to creativity, sometimes remembering the past can spark ideas that can fuel innovation needed for today’s overcommunicated world. For the Radio industry, a Bauer Media brand with national coverage of the United Kingdom has just the type of inspired lightbulb moment needed to ignite some excitement into a rather staid media in need of a jolt.

Who knew that Bauer’s Absolute Radio would turn the clock back by more than 45 years to do something today that U.S. operators should mimic?

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