Anti-health reformers take to the air


Watchdog 60 Plus Association, which claims to be looking out for senior citizens, is targeting eight House health reform supporters with a television campaign. Meanwhile, a group called the Employment Policies Institute is dropping $10M on a national campaign attacking reform.

60 Plus has $1.5M to spend. In addition to local ads attacking the eight reps, it will fund related robocalls aimed at the eight and seven others as well.

On the 60 Plus television hit list are Vic Snyder (D-AR), Joe Donnelly (D-IN), Brad Ellsworth (D-IN), Baron Hill (D-IN), Earl Pomeroy (D-ND), Dina Titus (D-NV), Tom Perriello (D-VA) and Gerry Connolly (D-VA).

EPI’s more general and lucrative campaign is scheduled to kick off on Fox News Channel.

RBR-TVBR observation: Reform has cleared hurdles in the House, but still has a ways to go in the Senate. But Democratic leaders are doing everything they can to wrap it up before year’s end. That means this rich source of issue advertising cash only has limited staying power. But it is already starting to be replaced with straight political spending, which by all accounts should be gangbusters in 2010.