AOL has acquired buy.at, a leading independent affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization.
“This acquisition further enhances our Platform-A advertising offerings by enabling us to offer a new set of advertiser and publisher products, while also supporting our international strategy,” said AOL Chairman and CEO Randy Falco. “It will position AOL’s Advertising.com to serve merchant and retail advertisers with the industry’s most comprehensive set of performance marketing offerings to drive sales and other transactions, leveraging Advertising.com’s web advertising network and search engine marketing services and now buy.at’s innovative affiliate network..”
buy.at, backed by DFJ Esprit and founded in 2002, is an affiliate marketing network in which affiliates (publishers) partner with advertisers (merchants) to enhance sales growth by driving consumers to those companies’ websites. Unlike traditional display advertising or pay-per-click models, an advertiser only pays when a visitor to its site takes action (such as making a purchase or signing up for a free trial).