AOL and Campbell Soup launch food features


AOL and Campbell Soup launch food featuresAOL and Campbell Soup have launched "Dinner Tonight" and "Play With Your Food" on AOL Food ( "Dinner Tonight" features new daily recipes for successfully preparing great evening meals, the site will provide the ability to store, update and customize favorite recipes. AOL also will incorporate Campbell’s comprehensive database of more than 2,000 easy-to-make recipes that are kid-friendly and great for both everyday meals and special occasions.

After dinner, it’s time for dessert with "Play with Your Food," the newly-created area that will launch next month whose overarching theme is that food equals entertainment. Bringing generations closer together through fun-filled activities in the kitchen, "Play with Your Food" includes articles, quizzes, food trivia, polls and user-generated photo galleries and videos.

The Campbell sponsorship will also include the integration of many of Campbell’s market-leading brands, including "Prego" pasta sauce, "Pace" Mexican sauce, "Swanson" broth and "Campbell’s" condensed soup, throughout as part of banner and pre-roll ads.