AOL introduces video ticker ads


AOL announced the availability of "video ticker ads," a new interactive video ad solution that serves as a creative alternative to pre-roll ads. AOL’s video ticker ad is a graphic banner ad integrated within a streaming video, but without obstructing the video viewing experience. When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of video content within the newest version of the AOL Video media player platform.