AOL targets behavior


Time Warner's AOL announced a deal to acquire Tacoda, an online behavioral targeting advertising network. AOL says the acquisition will enable it to extend its targeting capabilities to advertisers and publishers. Tacoda's technology enables advertisers to serve highly relevant ads based on consumers' online behaviors.

"The acquisition of Tacoda will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network," said Ron Grant, AOL President and COO.

AOL noted that According to eMarketer (June 2007), the behavioral targeting market is set to increase to 3.8 billion bucks by 2011, from 350 million in 2006.