Teletrax announced that it has entered into a multi-year agreement to track video usage for the Associated Press (AP), the world's oldest and largest global newsgathering organization. Under the terms of the agreement, the AP will utilize the Teletrax comprehensive suite of video monitoring and reporting services to track broadcast usage of its video news content in real-time, on a story-specific basis worldwide. The organization has previously used the Teletrax service on a month-to-month basis under terms similar to the new agreement. Teletrax is a subsidiary of Medialink Worldwide Inc., which trades on Nasdaq as MDLK.
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