Apex engineers a deal on the SC coast


Engineering is precisely the word for this triple play. Apex Broadcasting, headed by Dean Pearce, is going to move WAVF-FM Hanahan SC to Forestbrook SC taking it out of the Charleston SC market and into the Myrtle Beach SC market.

It's a swap for Next Media Group's WKZQ-FM Myrtle Beach. NextMedia, headed by Steve Dinetz, will in turn move WKZQ to Hanahan. A third party, Miller Communications, will take WWBD-FM Bamberg SC and move it to Isle of Palms SC. Apex is the driver, paying 1.75M to NextMedia and funding all three CPs. It will wind up with a one-AM, three-FM cluster in Charleston, while NextMedia remains with a one-AM, four-FM cluster in Myrtle Beach.