A service that lets consumers stream live TV channels to Roku devices, tablets and smartphones over a service provider’s data connection has now been deployed by Alaska’s Matanuska Telephone Association (MTA), one of the nation’s largest telecommunications cooperatives.
The APMAX StreamingTV service is powering what is being branded as “MTA Stream,” which allows more than 95% of their customers to access their favorite local Alaska stations from their proprietary data network.
“Our MTA Stream product is giving consumers the freedom to choose additional subscription packages that suit their lifestyle — it’s a game changer,” MTA CEO Michael Burke said. “We have focused on ensuring this is an easy product for consumers to activate and use. We’re excited about this new product.”
Carolyn Hanson, MTA’s Director of Marketing and Sales, calls the APMAX-provided service “a natural product evolution for our customers who want more flexibility and we were pleased with the level of support provided by Innovative Systems.”
A couple of months into the launch, Hanson says they are seeing continued growth in customers signing up for the new service, and they are actively promoting the ease of operation in all of their retail stores.
MTA is a member-owned cooperative founded in 1953 to bring telephone service to rural South-Central Alaska. Today, MTA delivers voice, internet, wireless, business solutions, and digital TV services to approximately 45,000
The APMAX IMS Application Server delivers enhanced voice services and IPTV video solutions, as well as eLation, a fully integrated OSS solution that includes billing, financials, and staking and mapping applications. The new InnoStream server platform offers VOD, C3V0D and cDVR with all software and hardware provided and managed by Innovative Systems.
With over 1,200 systems in service throughout North America, Innovative Systems is a leading suppliers of telecommunications hardware and software for the independent communications market.