Apparel and Autos: TV’s Ad Strength


With the summer shopping season officially upon us, it’s no wonder that there are two big ad categories looking to give their sales a shot in the arm with a bit of a TV spot boost.

Auto dealers are racing to get May sales into gear, while two big department stores — the subject of an intriguing Media Information Bureau column appearing Friday in RBR+TVBR — are back in a big way in the latest Media Monitors Spot Ten 10 Report.

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