Apple to buy Swell for $30 million


Swell_logoApple is close to buying the audio news app Swell. The deal is worth about $30 million. Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners. The app lets you listen to unlimited personalized audio news and podcasts from sources like iTunes, NPR, ABC, ESPN, BBC, CBC, TED, and more.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.