With two new dishes, Applebee’s restaurants is turning to social media to find its most over-the-top fans to appear in a TV commercial and tell the story of its “Unbelievably Great Tasting & Under 550 Calories Menu.”
The grill and bar chain is inviting fans to show what they’ve got by recording their most unbelievable reactions on Vine using the hashtag #BeeFamous, beginning 12/30. The best reactions will appear in an Applebee’s TV commercial in early February.
An Applebee’s spokesperson tells RBR-TVBR about the TV buy:
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With two new dishes, Applebee’s restaurants is turning to social media to find its most over-the-top fans to appear in a TV commercial and tell the story of its “Unbelievably Great Tasting & Under 550 Calories Menu.”
