Video App Development Gets Zapped With Quick Brick Boost


OTT video application management, creation and delivery is getting a speed boost, as a new framework within Applicaster‘s SaaS app development platform Zapp is now available for use.

Introducing Quick Brick, a toolset that provides the following capabilities to the Zapp platform:

● Streamlined UI design tools – Zapp Studio’s new design toolkit provides direct control over design attributes, eliminating the need to write code.

● Enhanced developer toolkit – Developers can create bespoke user interfaces that scale across mobile and TV platforms. Also, App features that utilize Zapp’s pluggable architecture, accessible via Zapp Marketplace, can now be developed once and applied across multiple platforms. For example, UI login plug-ins like Search or Play Next now require a single Javascript developer to support all platforms.

● Accelerated post-launch agility – Media companies can utilize non-developers to adjust or completely redesign their OTT video apps without having to rebuild and submit their apps to app stores, further increasing Zapp users’ ability to adjust and pivot their OTT strategy as market conditions change.

The Applicaster platform features a proprietary framework that enhances React Native UI and UX with critical native app functionality, allowing for rapid post-launch iterations.

The new Quick Brick framework further accelerates Zapp’s ability to streamline the design, deployment and management of complex video apps across Android, iOS, Apple TV (tvOS), Android TV, Amazon Fire TV, and Samsung and LG TVs. “The new core framework not only simplifies app development by eliminating the need for coding the visual elements of OTT apps in multiple languages, it exponentially decreases time to market across all platforms and enables agile, iterative development of apps that can quickly adapt and respond to market requirements,” the company says.

All of the new capabilities provided by Quick Brick are available to Zapp users immediately as part of their Zapp platform subscription.