It all depends on what you compare current light vehicle deal prices to: If you look at March 2013, then the pricing is down; but if you look at April 2012, they are up. The biggest YOY gainers are Ford and Toyota.
The survey is the latest from TrueCar, and it shows the industry as a whole losing $283/-0.9% per transaction compared to March, but gaining $501/+1.7% compared to April of last year.
Ford and Toyota were by far the biggest gainers YOY on a percentage basis, with both topping 4%. Only one other brand – Hyundai, made it past 2%. Two brands – GM and Nissan – suffered declines.
“Stable consumer demand for new vehicles resulted in only minor changes in transaction prices and incentives spending in April,” said Jesse Toprak, senior analyst for TrueCar. “Ford posted the highest increase in transaction prices while Honda had the biggest drop in incentives spending compared to last year levels.”
Here is a look at results for April 2013 compared to the previous April.
| Manufacturer | April 2013 | April 2012 | Chng |
| Chrysler | $27,759 | $29,518 | 0.9% |
| Ford | $32,798 | $31,349 | 4.6% |
| GM | $32,926 | $33,027 | -0.3% |
| Honda | $26,841 | $26,614 | 0.9% |
| Hyundai | $22,514 | $22,018 | 2.3% |
| Nissan | $27,612 | $27,896 | -1.0% |
| Toyota | $28,785 | $27,612 | 4.2% |
| Volkswagen | $33,806 | $33,318 | 1.5% |
| Industry | $30,804 | $30,303 | 1.7% |
| Source: TrueCar |
