Arbitron and Sandusky Radio sign for PPM


Arbitron announced that Sandusky Radio, owner of 10 stations in the Seattle and Phoenix markets, has signed multi-year contracts for Portable People MeterTM radio ratings services.

Five stations are licensed in Phoenix including KDKB-FM, KDUS-AM, KSLX-FM, KUPD-FM and KAZG-AM. These join the five stations announced last week in Seattle (KIXI-AM, KQMV-FM, KKNW-AM, KWJZ-FM and KRWM-FM). These agreements will take effect as and when Arbitron commercializes the new audience ratings technology in Phoenix and Seattle.