Arbitron begins in-person recruitment


In Arbitron’s monthly conference call for Portable People Meter (PPM) clients, company officials noted that Arbitron earlier this month began in-person recruitment. The move was agreed to as part of its settlement of issues with the PPM Coalition and approved by House Oversight and Government Reform Committee Chairman Rep. Edolphus Towns (D-NY).

In-person recruitment began in July in high density Black and Hispanic sections of three markets: Dade County, FL (Miami); Dallas, TX; and the boroughs of Brooklyn and The Bronx in New York City.

Arbitron will study how the in-person recruitment works there before expanding the program to broader swaths of those markets and then into other markets. The plan is to implement in-person recruiting in all PPM markets next year.