Starting with Gannett’s Captivate Network, Arbitron has launched a new educational series for digital, out-of-home video advertising.
The new series includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates. The core curriculum is targeted to sales professionals, executives, media consultants and others who desire a better understanding of the digital place-based media industry.
Led by a team of experienced media training instructors, the diploma series includes insights on the agency business, best practices for advertising in traditional media and developing a digital out-of-home media selling strategy.
Captivate, whose advertising network has over 9,000 screens in the elevators of premier office towers across North America, says it will leverage the training program to learn more about how media is sold and specific benefits to selling digital out-of-home.
“Digital place-based media has become a driving force in the media landscape and we must be proactive in communicating that message to the industry. The more people understand the value of place-based media networks, the more comfortable media buyers will become in adding it to their media mix,” said Captivate President/GM Mike DiFranza.