Arbitron has introduced the PPM Passport Training Program, a series of complimentary advanced sessions to help advertising agencies successfully plan and buy media using Portable People Meter ratings. The program consists of two prerequisite sessions – “PPM 101 – Overview” and “Planning and Buying in a PPM World” – followed by seven advanced sessions of which three must be completed – “PPM Myth Busters,” “Going Beyond Ratings,” “Sports, Events & Promotions,” “PPM Radio & Ethic Audiences,” “Planning with PPM Radio Data,” “How Reach & Frequency Work,” and “PPM Software & Data.”
At the end of the program, trainees will receive a certificate of completion as well as recognition on the Arbitron Web site as an on-staff PPM expert.
“The PPM Passport program will help agencies understand everything from the basics of how PPM works to the impact of electronic measurement on radio ratings,” said Carol Hanley, senior vice president, Sales, Arbitron Inc. “This is part of an on-going effort to educate the marketplace. In addition to the monthly update calls we have, this course will serve to educate the ad agencies at their leisure on the PPM ratings service and better prepare them for a PPM world.”
