Arbitron rankers for network radio Persons aged 18-49 and Persons aged 25-54 have Dial-Global’s Complete FM Network, Contemporary Network and Adult Power once gain topping the lists. Dial Global also has the top three rated networks, and five of the top twelve in Adults 25-54, M-S 5a12m, all broadcasts.
Said Paul Bronstein, SVP, Dial Global: “Heading into the Network Radio upfront season, it is nice to see the health and strength of the network radio audiences and industry as demonstrated by this latest release. The consistency and ability to deliver robust audiences to our advertising investment partners is the highest priority for us as a company and the industry as a whole.”
Topline results from today’s release of Arbitron’s latest RADAR Survey below. As with all RADAR surveys, these estimates reflect audiences to cleared network commercials.
Gross Impressions Share by Network Company:
A 18-49 A 25-54
AURN 8.1 7.5
CMLS 17.9 18.5
CMN 2.8 2.8
DG 20.6 20.4
PRN 26.8 26.5
USRN 1.7 1.5
WWO 22.2 22.8
Highlights:
· New networks in the RADAR 110 Standard Report: Metro Latino, replacing Hispanic Advantage.
· Other changes in RADAR 110: Hispanic Select now has 56 minutes of inventory (up from 53).
· Network Radio Gross Impressions are down -2.2% with A 18-49 and -1.8% with A 25-54 since RADAR 109 – June 2011.
· PPM Data from all PPM markets are included in RADAR 110. The last group of PPM markets to roll-in to the RADAR sample base contributes 75% PPM data and 25% Diary data. Greensboro-Winston-Salem-High Point, Jacksonville FL, West Palm Beach-Boca Raton, Memphis, and Hartford-New Britain-Middleton. All PPM markets will contribute 100% PPM data in RADAR 111.
Overall Radio Average Audience was down about -5%, depending on the format.
These estimates reflect the changes in the standard published RADAR 110 report. It does not include audience changes reflected in any Special Tabulations. Citadel Media will be doing Special Tabulations on Family FM, FM Connection and Prime Reach.
See the rankers here:
RADAR 110—September 2011 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,943 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
Dial Global Complete FM Network | xb | 1 | 14 | 4,741 | 3.5 |
Dial Global Contemporary Network | xb | 2 | 14 | 4,509 | 3.3 |
Dial Global Adult Power | xb | 3 | 14 | 3,069 | 2.3 |
Premiere Modern Women Network | xb | 4 | 14 | 2,768 | 2.1 |
Premiere Today’s Men Network | xb | 5 | 14 | 2,731 | 2.0 |
United Stations Impact Network | xb | 6 | 14 | 2,494 | 1.8 |
Premiere Young Influencers:15 Network | xb | 7 | 14 | 2,452 | 1.8 |
Dial Global Female Perspective | xb | 8 | 14 | 2,231 | 1.7 |
Premiere Informed Network | xb | 9 | 10 | 2,173 | 1.6 |
Premiere Daytime Youth Network | xb | 10 | 7 | 2,118 | 1.6 |
Premiere Super Moms Network | 11 | 28 | 2,093 | 1.6 | |
Dial Global Music & Entertainment | xb | 12 | 10 | 2,015 | 1.5 |
Premiere Young Influencers Network | 13 | 28 | 1,995 | 1.5 | |
CMN Prestige PMD | xb | 14 | 10 | 1,966 | 1.5 |
CMN Prestige AMD | xb | 15 | 10 | 1,819 | 1.3 |
Westwood One Adults Network | xb | 16 | 10 | 1,732 | 1.3 |
Citadel Media Family FM | xb | 17 | 10 | 1,709 | 1.3 |
Premiere Prime Time Network | 18 | 28 | 1,698 | 1.3 | |
Premiere Money & Smarts :15 Network | xb | 19 | 14 | 1,656 | 1.2 |
Premiere Everyday Women Network | xb | 20 | 14 | 1,633 | 1.2 |
Premiere Daytime Adult Network | xb | 21 | 7 | 1,518 | 1.1 |
Premiere Super Moms :15 Network | xb | 22 | 14 | 1,432 | 1.1 |
CMN Radio Social | xb | 23 | 14 | 1,418 | 1.1 |
Premiere Money & Smarts Network | 24 | 28 | 1,406 | 1.0 | |
Citadel Media Contemporary FM | xb | 25 | 10 | 1,342 | 1.0 |
Premiere Top Market :15 Network | xb | 26 | 14 | 1,299 | 1.0 |
Premiere Top Market Network | 27 | 28 | 1,278 | 0.9 | |
Westwood FM Day Network | xb | 28 | 30 | 1,257 | 0.9 |
American Urban Pinnacle Network | xb | 29 | 60 | 1,154 | 0.9 |
Westwood WFM Day Network | xb | 30 | 30 | 1,147 | 0.8 |
Westwood One News Day Network | xb | 31 | 30 | 1,114 | 0.8 |
Premiere Evening Youth Network | xb | 32 | 7 | 967 | 0.7 |
American Urban STRZ Wknd Ent Network | xb | 33 | 20 | 915 | 0.7 |
Citadel Media FM Connection | 34 | 116 | 908 | 0.7 | |
American Urban Elite Network | xb | 35 | 10 | 824 | 0.6 |
Dial Global Digital 24/7 Network | 36 | 252 | 822 | 0.6 | |
Premiere Female Focus Network | xb | 37 | 14 | 801 | 0.6 |
Westwood WFM Weekend Network | xb | 38 | 36 | 771 | 0.6 |
Westwood FM Weekend Network | xb | 39 | 36 | 733 | 0.5 |
Westwood FM Weekday Network | 40 | 110 | 718 | 0.5 | |
Westwood One News Weekday Network | 41 | 140 | 699 | 0.5 | |
Citadel Media Prime Access | 42 | 56 | 692 | 0.5 | |
Citadel Media Metro Latino | 43 | 56 | 689 | 0.5 | |
Citadel Media Female Connection | 44 | 106 | 664 | 0.5 | |
Westwood WFM Weekday Network | 45 | 110 | 656 | 0.5 | |
Citadel Media Urban Advantage | 46 | 28 | 569 | 0.4 | |
Westwood One Weekend Network | xb | 47 | 4 | 565 | 0.4 |
American Urban Renaissance Network | 48 | 132 | 564 | 0.4 | |
Premiere Evening Adult Network | xb | 49 | 7 | 521 | 0.4 |
Premiere Urban Network | 50T | 56 | 470 | 0.3 | |
Westwood One News Weekend Network | xb | 50T | 68 | 470 | 0.3 |
Premiere FOX News Network | xb | 52 | 90 | 447 | 0.3 |
Citadel Media Information | 53 | 30 | 356 | 0.3 | |
Westwood One Women Network | xb | 54 | 10 | 334 | 0.2 |
Citadel Media Prime Reach | 55 | 131 | 328 | 0.2 | |
Citadel Media Hispanic Select | 56 | 106 | 197 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 110 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
RADAR 110—September 2011 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,867 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
Dial Global Contemporary Network | xb | 1 | 14 | 4,304 | 3.4 |
Dial Global Complete FM Network | xb | 2 | 14 | 4,260 | 3.4 |
Dial Global Adult Power | xb | 3 | 14 | 3,001 | 2.4 |
Premiere Today’s Men Network | xb | 4 | 14 | 2,842 | 2.2 |
Premiere Informed Network | xb | 5 | 10 | 2,796 | 2.2 |
Premiere Modern Women Network | xb | 6 | 14 | 2,616 | 2.1 |
United Stations Impact Network | xb | 7 | 14 | 2,283 | 1.8 |
Dial Global Female Perspective | xb | 8 | 14 | 2,164 | 1.7 |
Premiere Young Influencers:15 Network | xb | 9 | 14 | 2,120 | 1.7 |
Premiere Super Moms Network | 10 | 28 | 2,022 | 1.6 | |
Westwood One Adults Network | xb | 11 | 10 | 2,005 | 1.6 |
Dial Global Music & Entertainment | xb | 12 | 10 | 1,965 | 1.5 |
CMN Prestige PMD | xb | 13 | 10 | 1,956 | 1.5 |
Citadel Media Family FM | xb | 14 | 10 | 1,919 | 1.5 |
Premiere Money & Smarts :15 Network | xb | 15 | 14 | 1,912 | 1.5 |
CMN Prestige AMD | xb | 16 | 10 | 1,903 | 1.5 |
Premiere Daytime Youth Network | xb | 17 | 7 | 1,819 | 1.4 |
Premiere Prime Time Network | 18 | 28 | 1,739 | 1.4 | |
Premiere Daytime Adult Network | xb | 19 | 7 | 1,709 | 1.3 |
Premiere Young Influencers Network | 20 | 28 | 1,657 | 1.3 | |
Premiere Money & Smarts Network | 21 | 28 | 1,608 | 1.3 | |
Premiere Everyday Women Network | xb | 22 | 14 | 1,539 | 1.2 |
CMN Radio Social | xb | 23 | 14 | 1,451 | 1.1 |
Premiere Super Moms :15 Network | xb | 24 | 14 | 1,412 | 1.1 |
Westwood One News Day Network | xb | 25 | 30 | 1,304 | 1.0 |
Premiere Top Market :15 Network | xb | 26 | 14 | 1,190 | 0.9 |
Westwood FM Day Network | xb | 27 | 30 | 1,174 | 0.9 |
Westwood WFM Day Network | xb | 28 | 30 | 1,165 | 0.9 |
Premiere Top Market Network | 29 | 28 | 1,164 | 0.9 | |
Citadel Media Contemporary FM | xb | 30 | 10 | 1,151 | 0.9 |
American Urban Pinnacle Network | xb | 31 | 60 | 1,069 | 0.8 |
Citadel Media FM Connection | 32 | 116 | 962 | 0.8 | |
Premiere Female Focus Network | xb | 33 | 14 | 881 | 0.7 |
Dial Global Digital 24/7 Network | 34 | 252 | 875 | 0.7 | |
Citadel Media Prime Access | 35 | 56 | 844 | 0.7 | |
American Urban STRZ Wknd Ent Network | xb | 36 | 20 | 837 | 0.7 |
Westwood One News Weekday Network | 37 | 140 | 801 | 0.6 | |
Westwood WFM Weekend Network | xb | 38 | 36 | 745 | 0.6 |
American Urban Elite Network | xb | 39 | 10 | 734 | 0.6 |
Westwood FM Weekday Network | 40 | 110 | 693 | 0.5 | |
Premiere Evening Youth Network | xb | 41 | 7 | 691 | 0.5 |
Westwood FM Weekend Network | xb | 42 | 36 | 684 | 0.5 |
Westwood One Weekend Network | xb | 43 | 4 | 657 | 0.5 |
Westwood WFM Weekday Network | 44 | 110 | 637 | 0.5 | |
Citadel Media Metro Latino | 45 | 56 | 627 | 0.5 | |
Citadel Media Female Connection | 46 | 106 | 626 | 0.5 | |
Premiere FOX News Network | xb | 47 | 90 | 571 | 0.5 |
Citadel Media Urban Advantage | 48 | 28 | 564 | 0.4 | |
Westwood One News Weekend Network | xb | 49 | 68 | 545 | 0.4 |
Premiere Evening Adult Network | xb | 50 | 7 | 543 | 0.4 |
American Urban Renaissance Network | 51 | 132 | 537 | 0.4 | |
Citadel Media Information | 52 | 30 | 455 | 0.4 | |
Premiere Urban Network | 53 | 56 | 418 | 0.3 | |
Citadel Media Prime Reach | 54 | 131 | 411 | 0.3 | |
Westwood One Women Network | xb | 55 | 10 | 359 | 0.3 |
Citadel Media Hispanic Select | 56 | 106 | 177 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 110 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
PPM Data from all PPM markets are included in RADAR 110. All PPM markets will contribute 100% PPM data in RADAR 111.
In RADAR 110, there were 56 different measured media outlets available to national advertisers seeking to reach listeners though network radio. United Stations Radio Networks’ Impact network also showed some good increases, based on weekday daypart averages for Monday-Friday, 6am – 7pm:
Demo Rank Increase in Rank and/or Audience
Adults 18-49 #4 + 3.5% in Audience from RADAR 109
Women 18-49 #4 + 4.1% and up from #6 in RADAR 109
Men 18-49 #4 + 2.9% in Audience from RADAR 109
Adults 25-54 #4 + 4.2% in Audience from RADAR 109
Women 25-54 #5 + 5.8% and up from #6 in RADAR 109
Men 25-54 #4 + 2.9% in Audience from RADAR 109