Arbitron reported in its December 2009 RADAR 103 that more than 188 million Persons aged 12+ heard one or more network radio commercials each week of the survey period.
The RADAR 103 survey period saw an increase in the number of people reached by network radio from the RADAR 102 period for key buying and selling demographic groups. Among the prime audience demographics sought by advertisers, the commercials aired on the 56 radio networks reached:
73.9% of Persons aged 12+
74.4% of Persons aged 18+ (171,597,000 Persons)
74.2% of Persons aged 35+ (118,842,000 Persons)
76.0% of Persons aged 18-49 (102,924,000 Persons)
76.4% of Persons aged 25-54 (96,901,000 Persons)
The RADAR 103 release is the eighth RADAR release to include both Arbitron PPM and diary respondents. The PPM data included in the RADAR 103 release are from the Houston-Galveston, Philadelphia, New York, Los Angeles, Riverside-San Bernardino, Chicago, San Francisco, Dallas-Ft. Worth, Atlanta, Washington DC, and Detroit Metro markets for the Fall 2008, Winter 2009,Spring 2009 and Summer 2009 surveys, from Boston for the Winter 2009, Spring 2009 and Summer 2009 surveys, from Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul, San Diego for the Spring 2009 and Summer 2009 surveys and from Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh, PA, for the Summer 2009 survey.
Highlights: Dial-Global once again was tops in A 25-54 (top two) and A 18-49 (top three). Dial Global’s Contemporary ranked #1, Complete FM Networks #2 and Adult Power #4 MS5a-12m, A25-54 all broadcasts.
“We are pleased with the performance of our networks”, said Jay Green, Director of Research for Dial Global. “Overall, this latest release again demonstrates the stability and consistency of network radio audiences. As additional PPM market data is integrated, the RADAR ratings service remains the gold standard for network radio buying and selling.”
United Stations Radio Networks showed upward momentum as well. The USRN Impact Network earned its way into the Top 5 rank in all six of the network’s key demos:
Adults 18-49 #3 (up from # 4 with an increase of 9%)
Adults 25-54 #4 (up from # 5 with an increase of 10%)
Women 18-49 #4 (with an increase of 10%)
Women 25-54 #4 (up from # 5 with an increase of 10%)
USRN Impact also had significant increases in audience size for both Men 18-49 and Men 25-54.
Here is a summary of the Share of Gross Impressions by network company:
Overall marketplace down -2.1% with Adults 25-54 and 3.3% Adults 18-49 since R102.
Adults 25-54
CM: 21.8% (-6.8% vs R102)
PRN: 28.1% (+0.1% vs R102)
WWO: 21.9% (-5.9%vs R102)
AURN: 6.6% (-3.2% vs R102)
DG: 18.6% (-1.6% vs R102)
Crystal: 1.7% (+0.7% vs R102)
US: 1.4% (+10.0% vs R102)
Total: Down -87,717 Gross Impressions or -2.1% vs R102
Adults 18-49
CM: 20.17 (-7.0% vs R102)
PRN: 29.0% (+0.2% vs R102)
WWO: 21.3% (-5.7% vs R102)
AURN: 7.1% (-3.8% vs R102)
DG: 18.9% (-1.2% vs R102)
Crystal: 1.6% (+0.4% vs R102)
US: 1.5% (+9.9% vs R102)
Total: Down -79,368 Gross Impressions or -3.3% vs R102
New Networks
Westwood One Adults (dropped Westwood WON I)
Westwood One Weekend (dropped Westwood WON II)
Westwood One Women (dropped Westwood WON III). Inventory is now 5 min/week Mon-Sun 5a-12mid
Changes
Dial Global Adult Power experienced some major affiliation changes. Therefore, they are being considered “non-trendable” in RADAR 103.
Westwood Traffic Sponsorships I & II Networks have been dropped from RADAR.
Affiliates — as of:
RADAR 103 10/14/09
Clearances — over one week in:
RADAR 102 Aug 08 and Jan 09
RADAR 103 Jan 09 and Mar 09
Respondents — listening surveys:
Fa 08, Wi 09, Sp09, Su 09 (Dropped Su 08 and Added Su 09 listening)
Sample Size:
360,233
32.5% of sample based on PPM data
New PPM markets:
Tampa-St. Petersburg-Clearwater
St. Louis,
Denver-Boulder
Baltimore
Pittsburgh, PA
The charts:
RADAR 103—December 2009 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 135,455 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
Dial Global Complete FM Network | xb | 1 | 14 | 4,332 | 3.2 |
Dial Global Contemporary Network | xb | 2 | 14 | 4,164 | 3.1 |
Dial Global Adult Power | xb | 3 | 14 | 2,890 | 2.1 |
Premiere Male Focus Network | xb | 4 | 10 | 2,763 | 2.0 |
United Stations Impact Network | xb | 5 | 14 | 2,594 | 1.9 |
Premiere Modern Women Network | xb | 6 | 14 | 2,539 | 1.9 |
Dial Global Female Perspective | xb | 7 | 14 | 2,497 | 1.8 |
Premiere Today’s Men Network | xb | 8 | 14 | 2,432 | 1.8 |
Dial Global Music & Entertainment | xb | 9 | 10 | 2,424 | 1.8 |
Premiere Emerald Plus Network | xb | 10 | 21 | 2,306 | 1.7 |
Premiere Emerald Network | 11 | 28 | 2,200 | 1.6 | |
Westwood One Adults Network | xb | 12 | 10 | 2,143 | 1.6 |
Premiere Mediabase Female Network | xb | 13 | 14 | 2,046 | 1.5 |
CMN Prestige | xb | 14 | 10 | 1,970 | 1.5 |
CMN Prestige II | xb | 15 | 10 | 1,859 | 1.4 |
Premiere Diamond Network | 16 | 28 | 1,820 | 1.3 | |
Premiere Sapphire Network | 17 | 28 | 1,780 | 1.3 | |
Premiere Diamond Plus Network | xb | 18 | 21 | 1,655 | 1.2 |
Premiere Ruby Network | 19 | 28 | 1,543 | 1.1 | |
Premiere Sapphire Plus Network | xb | 20 | 21 | 1,485 | 1.1 |
Westwood WFM Day Network | xb | 21 | 30 | 1,460 | 1.1 |
Premiere Pearl Network | 22 | 56 | 1,320 | 1.0 | |
Westwood One News Day Network | xb | 23 | 30 | 1,303 | 1.0 |
Citadel Media Prime Access | 24 | 56 | 1,289 | 1.0 | |
American Urban Pinnacle Network | xb | 25 | 60 | 1,265 | 0.9 |
Westwood FM Day Network | xb | 26 | 30 | 1,248 | 0.9 |
Westwood One Weekend Network | xb | 27 | 4 | 1,237 | 0.9 |
Premiere Morning Drive Network | xb | 28 | 10 | 1,173 | 0.9 |
Premiere Pearl Plus Network | xb | 29 | 42 | 1,152 | 0.9 |
Premiere Female Focus Network | xb | 30 | 14 | 1,009 | 0.7 |
Westwood One Women Network | xb | 31 | 10 | 969 | 0.7 |
Dial Global Digital 24/7 Network | 32 | 252 | 957 | 0.7 | |
Citadel Media Hispanic Advantage | 33 | 28 | 938 | 0.7 | |
Premiere Urban Network | 34 | 56 | 884 | 0.7 | |
Citadel Media Urban Advantage | 35 | 28 | 864 | 0.6 | |
Westwood FM Weekend Network | xb | 36 | 36 | 843 | 0.6 |
Westwood WFM Weekend Network | xb | 37 | 36 | 836 | 0.6 |
Westwood One News Weekday Network | 38 | 140 | 784 | 0.6 | |
Westwood FM Weekday Network | 39 | 110 | 780 | 0.6 | |
American Urban STRZ Wknd Ent Network | xb | 40 | 20 | 779 | 0.6 |
Citadel Media Prime Reach | 41 | 151 | 751 | 0.6 | |
Citadel Media Young Adult | xb | 42 | 10 | 728 | 0.5 |
Citadel Media Hot FM | xb | 43 | 14 | 723 | 0.5 |
Citadel Media News/Talk | xb | 44 | 10 | 708 | 0.5 |
Citadel Media FM Connection | 45 | 126 | 684 | 0.5 | |
Westwood WFM Weekday Network | 46 | 110 | 661 | 0.5 | |
American Urban Renaissance Network | 47 | 132 | 614 | 0.5 | |
Premiere FOX News Network | xb | 48 | 90 | 613 | 0.5 |
Premiere Evening Youth Network | xb | 49 | 7 | 563 | 0.4 |
Citadel Media Information | 50 | 30 | 543 | 0.4 | |
Westwood One News Weekend Network | xb | 51 | 68 | 472 | 0.3 |
Citadel Media Advantage | 52 | 28 | 437 | 0.3 | |
Premiere Evening Adult Network | xb | 53 | 7 | 405 | 0.3 |
Citadel Media Female Connection | 54 | 106 | 299 | 0.2 | |
Citadel Media Hispanic Select | 55 | 106 | 291 | 0.2 | |
Citadel Media Music | 56 | 266 | 259 | 0.2 |
Please note: When comparing these rankers to previous rankers, the RADAR 103 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
RADAR 103—December 2009 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,830 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
Dial Global Contemporary Network | xb | 1 | 14 | 3,953 | 3.1 |
Dial Global Complete FM Network | xb | 2 | 14 | 3,871 | 3.1 |
Premiere Male Focus Network | xb | 3 | 10 | 3,160 | 2.5 |
Dial Global Adult Power | xb | 4 | 14 | 2,794 | 2.2 |
Westwood One Adults Network | xb | 5 | 10 | 2,587 | 2.0 |
Premiere Today’s Men Network | xb | 6 | 14 | 2,450 | 1.9 |
Premiere Modern Women Network | xb | 7 | 14 | 2,412 | 1.9 |
United Stations Impact Network | xb | 8 | 14 | 2,408 | 1.9 |
Dial Global Female Perspective | xb | 9 | 14 | 2,405 | 1.9 |
Dial Global Music & Entertainment | xb | 10 | 10 | 2,343 | 1.8 |
CMN Prestige | xb | 11 | 10 | 2,083 | 1.6 |
CMN Prestige II | xb | 12 | 10 | 2,002 | 1.6 |
Premiere Sapphire Network | 13 | 28 | 1,982 | 1.6 | |
Premiere Emerald Plus Network | xb | 14 | 21 | 1,908 | 1.5 |
Premiere Mediabase Female Network | xb | 15 | 14 | 1,871 | 1.5 |
Premiere Emerald Network | 16 | 28 | 1,705 | 1.3 | |
Premiere Sapphire Plus Network | xb | 17 | 21 | 1,689 | 1.3 |
Premiere Ruby Network | 18 | 28 | 1,577 | 1.2 | |
Premiere Diamond Network | 19 | 28 | 1,566 | 1.2 | |
Premiere Morning Drive Network | xb | 20 | 10 | 1,560 | 1.2 |
Westwood One News Day Network | xb | 21 | 30 | 1,527 | 1.2 |
Citadel Media Prime Access | 22 | 56 | 1,520 | 1.2 | |
Westwood WFM Day Network | xb | 23 | 30 | 1,479 | 1.2 |
Premiere Diamond Plus Network | xb | 24 | 21 | 1,461 | 1.2 |
Westwood One Weekend Network | xb | 25 | 4 | 1,371 | 1.1 |
Premiere Pearl Network | 26 | 56 | 1,345 | 1.1 | |
American Urban Pinnacle Network | xb | 27 | 60 | 1,191 | 0.9 |
Premiere Pearl Plus Network | xb | 28 | 42 | 1,185 | 0.9 |
Westwood FM Day Network | xb | 29 | 30 | 1,156 | 0.9 |
Premiere Female Focus Network | xb | 30 | 14 | 1,112 | 0.9 |
Westwood One Women Network | xb | 31 | 10 | 1,021 | 0.8 |
Dial Global Digital 24/7 Network | 32 | 252 | 1,013 | 0.8 | |
Westwood One News Weekday Network | 33 | 140 | 909 | 0.7 | |
Citadel Media Prime Reach | 34 | 151 | 889 | 0.7 | |
Citadel Media News/Talk | xb | 35 | 10 | 864 | 0.7 |
Citadel Media Hispanic Advantage | 36 | 28 | 823 | 0.6 | |
Citadel Media Urban Advantage | 37 | 28 | 819 | 0.6 | |
Westwood WFM Weekend Network | xb | 38 | 36 | 811 | 0.6 |
Westwood FM Weekend Network | xb | 39 | 36 | 774 | 0.6 |
Premiere Urban Network | 40 | 56 | 760 | 0.6 | |
Premiere FOX News Network | xb | 41 | 90 | 757 | 0.6 |
Citadel Media Hot FM | xb | 42 | 14 | 754 | 0.6 |
Westwood FM Weekday Network | 43 | 110 | 742 | 0.6 | |
Citadel Media Young Adult | xb | 44 | 10 | 699 | 0.6 |
American Urban STRZ Wknd Ent Network | xb | 45 | 20 | 690 | 0.5 |
Citadel Media Information | 46 | 30 | 669 | 0.5 | |
Westwood WFM Weekday Network | 47 | 110 | 654 | 0.5 | |
Citadel Media FM Connection | 48 | 126 | 631 | 0.5 | |
American Urban Renaissance Network | 49 | 132 | 597 | 0.5 | |
Westwood One News Weekend Network | xb | 50 | 68 | 536 | 0.4 |
Citadel Media Advantage | 51 | 28 | 450 | 0.4 | |
Premiere Evening Adult Network | xb | 52 | 7 | 401 | 0.3 |
Premiere Evening Youth Network | xb | 53 | 7 | 365 | 0.3 |
Citadel Media Music | 54 | 266 | 302 | 0.2 | |
Citadel Media Female Connection | 55 | 106 | 283 | 0.2 | |
Citadel Media Hispanic Select | 56 | 106 | 260 | 0.2 |
Please note: When comparing these rankers to previous rankers, the RADAR 103 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.