Arbitron’s December 2010 RADAR (Radio’s All Dimension Audience Research) 107 radio network audience ratings are out, with Dial Global’s Contemporary, Complete FM and Adult Power taking the top three spots for Adults 18-49 and 25-54. Citadel added two networks this go around–Contemporary FM and Family FM, bringing the total to 54. They are limited inventory Mon-Fri 6a-7p. Also, AURN will be adding a new, fourth RADAR-rated network from the recent deal to rep SupeRadio: “AURN Elite.”
Over 189 million Persons 12+ heard one or more network radio commercials in an average week of the survey period. That’s an increase of over 800,000 versus the December 2009 report. The sample size for RADAR 107 is 395,198 persons 12+ and includes data from 40 PPM markets. The survey dates for are from September 17, 2009 through September 15, 2010.
See the Persons 18-49 and 25-54 here:
RADAR 107—December 2010 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 135,070 (000)
| RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
|---|---|---|---|---|---|
| Dial Global Contemporary Network | xb | 1 | 14 | 4,624 | 3.4 |
| Dial Global Complete FM Network | xb | 2 | 14 | 4,538 | 3.4 |
| Dial Global Adult Power | xb | 3 | 14 | 3,233 | 2.4 |
| Premiere Modern Women Network | xb | 4 | 14 | 2,666 | 2.0 |
| Dial Global Female Perspective | xb | 5 | 14 | 2,596 | 1.9 |
| Premiere Young Influencers:15 | xb | 6 | 14 | 2,517 | 1.9 |
| Premiere Today’s Men Network | xb | 7 | 14 | 2,497 | 1.8 |
| Westwood One Adults Network | xb | 8 | 10 | 2,409 | 1.8 |
| United Stations Impact Network | xb | 9 | 14 | 2,386 | 1.8 |
| Premiere Informed Network | xb | 10 | 10 | 2,359 | 1.7 |
| Dial Global Music & Entertainment | xb | 11 | 10 | 2,271 | 1.7 |
| Premiere Super Moms Network | 12 | 28 | 2,203 | 1.6 | |
| Premiere Daytime Youth Network | xb | 13 | 7 | 2,145 | 1.6 |
| Premiere Young Influencers | 14 | 28 | 2,018 | 1.5 | |
| Premiere Money & Smarts :15 Network | xb | 15 | 14 | 1,808 | 1.3 |
| Premiere Prime Time Network | 16 | 28 | 1,791 | 1.3 | |
| Citadel Media Contemporary FM | xb | 17 | 10 | 1,685 | 1.2 |
| Premiere Daytime Adult Network | xb | 18 | 7 | 1,667 | 1.2 |
| Premiere Everyday Women Network | xb | 19 | 14 | 1,639 | 1.2 |
| CMN Prestige PMD | xb | 20 | 10 | 1,632 | 1.2 |
| Premiere Money & Smarts Network | 21 | 28 | 1,531 | 1.1 | |
| Citadel Media Family FM | xb | 22 | 10 | 1,520 | 1.1 |
| CMN Prestige AMD | xb | 23 | 10 | 1,508 | 1.1 |
| Westwood WFM Day Network | xb | 24 | 30 | 1,490 | 1.1 |
| Premiere Super Moms :15 Network | xb | 25 | 14 | 1,466 | 1.1 |
| Westwood One News Day Network | xb | 26 | 30 | 1,416 | 1.0 |
| Westwood One Weekend Network | xb | 27 | 4 | 1,383 | 1.0 |
| Premiere Top Market :15 Network | xb | 28 | 14 | 1,327 | 1.0 |
| Premiere Top Market Network | 29 | 28 | 1,310 | 1.0 | |
| Westwood FM Day Network | xb | 30 | 30 | 1,169 | 0.9 |
| American Urban Pinnacle Network | xb | 31 | 60 | 1,160 | 0.9 |
| Citadel Media Prime Access | 32 | 56 | 1,116 | 0.8 | |
| Westwood One Women Network | xb | 33 | 10 | 1,035 | 0.8 |
| Premiere Evening Youth Network | xb | 34 | 7 | 980 | 0.7 |
| Premiere Female Focus Network | xb | 35 | 14 | 910 | 0.7 |
| Dial Global Digital 24/7 Network | 36 | 252 | 862 | 0.6 | |
| Citadel Media Hispanic Advantage | 37 | 28 | 849 | 0.6 | |
| Westwood WFM Weekend Network | xb | 38 | 36 | 828 | 0.6 |
| Westwood One News Weekday Network | 39 | 140 | 802 | 0.6 | |
| American Urban STRZ Wknd Ent Network | xb | 40 | 20 | 758 | 0.6 |
| Citadel Media Urban Advantage | 41 | 28 | 746 | 0.6 | |
| Westwood WFM Weekday Network | 42 | 110 | 728 | 0.5 | |
| Westwood FM Weekend Network | xb | 43 | 36 | 704 | 0.5 |
| Westwood FM Weekday Network | 44 | 110 | 695 | 0.5 | |
| Citadel Media Prime Reach | 45 | 140.5 | 613 | 0.5 | |
| Citadel Media FM Connection | 46 | 126 | 611 | 0.5 | |
| American Urban Renaissance Network | 47 | 132 | 604 | 0.4 | |
| Westwood One News Weekend Network | xb | 48 | 68 | 555 | 0.4 |
| Premiere Evening Adult Network | xb | 49 | 7 | 533 | 0.4 |
| Premiere FOX News Network | xb | 50 | 90 | 528 | 0.4 |
| Premiere Urban Network | 51 | 56 | 493 | 0.4 | |
| Citadel Media Information | 52 | 30 | 475 | 0.4 | |
| Citadel Media Hispanic Select | 53 | 106 | 318 | 0.2 | |
| Citadel Media Female Connection | 54 | 106 | 273 | 0.2 |
Please note: When comparing these rankers to previous rankers, the RADAR 106 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
RADAR 107—December 2010 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,781 (000)
| RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
|---|---|---|---|---|---|
| Dial Global Contemporary Network | xb | 1 | 14 | 4,371 | 3.4 |
| Dial Global Complete FM Network | xb | 2 | 14 | 4,070 | 3.2 |
| Dial Global Adult Power | xb | 3 | 14 | 3,117 | 2.5 |
| Premiere Informed Network | xb | 4 | 10 | 2,999 | 2.4 |
| Westwood One Adults Network | xb | 5 | 10 | 2,804 | 2.2 |
| Premiere Modern Women Network | xb | 6 | 14 | 2,539 | 2.0 |
| Premiere Today’s Men Network | xb | 7 | 14 | 2,525 | 2.0 |
| Dial Global Female Perspective | xb | 8 | 14 | 2,478 | 2.0 |
| Dial Global Music & Entertainment | xb | 9 | 10 | 2,194 | 1.7 |
| United Stations Impact Network | xb | 10 | 14 | 2,150 | 1.7 |
| Premiere Young Influencers:15 | xb | 11 | 14 | 2,136 | 1.7 |
| Premiere Super Moms Network | 12 | 28 | 2,130 | 1.7 | |
| Premiere Money & Smarts :15 Network | xb | 13 | 14 | 2,075 | 1.6 |
| Premiere Daytime Adult Network | xb | 14 | 7 | 1,877 | 1.5 |
| Premiere Daytime Youth Network | xb | 15 | 7 | 1,796 | 1.4 |
| Premiere Prime Time Network | 16 | 28 | 1,788 | 1.4 | |
| Premiere Money & Smarts Network | 17 | 28 | 1,740 | 1.4 | |
| Citadel Media Family FM | xb | 18 | 10 | 1,717 | 1.4 |
| CMN Prestige AMD | xb | 19 | 10 | 1,635 | 1.3 |
| Premiere Young Influencers | 20 | 28 | 1,625 | 1.3 | |
| Westwood One News Day Network | xb | 21 | 30 | 1,609 | 1.3 |
| CMN Prestige PMD | xb | 22 | 10 | 1,607 | 1.3 |
| Premiere Everyday Women Network | xb | 23 | 14 | 1,542 | 1.2 |
| Westwood WFM Day Network | xb | 24 | 30 | 1,494 | 1.2 |
| Citadel Media Contemporary FM | xb | 25 | 10 | 1,478 | 1.2 |
| Westwood One Weekend Network | xb | 26 | 4 | 1,470 | 1.2 |
| Premiere Super Moms :15 Network | xb | 27 | 14 | 1,432 | 1.1 |
| Citadel Media Prime Access | 28 | 56 | 1,329 | 1.0 | |
| Premiere Top Market :15 Network | xb | 29 | 14 | 1,196 | 0.9 |
| Premiere Top Market Network | 30 | 28 | 1,170 | 0.9 | |
| Westwood FM Day Network | xb | 31 | 30 | 1,090 | 0.9 |
| American Urban Pinnacle Network | xb | 32 | 60 | 1,055 | 0.8 |
| Westwood One Women Network | xb | 33 | 10 | 1,046 | 0.8 |
| Premiere Female Focus Network | xb | 34 | 14 | 1,019 | 0.8 |
| Westwood One News Weekday Network | 35 | 140 | 906 | 0.7 | |
| Dial Global Digital 24/7 Network | 36 | 252 | 903 | 0.7 | |
| Westwood WFM Weekend Network | xb | 37 | 36 | 808 | 0.6 |
| Citadel Media Hispanic Advantage | 38 | 28 | 793 | 0.6 | |
| Citadel Media Urban Advantage | 39 | 28 | 741 | 0.6 | |
| Citadel Media Prime Reach | 40 | 140.5 | 736 | 0.6 | |
| Westwood WFM Weekday Network | 41 | 110 | 708 | 0.6 | |
| Premiere Evening Youth Network | xb | 42 | 7 | 693 | 0.5 |
| Premiere FOX News Network | xb | 43 | 90 | 667 | 0.5 |
| Westwood FM Weekday Network | 44 | 110 | 659 | 0.5 | |
| American Urban STRZ Wknd Ent Network | xb | 45 | 20 | 629 | 0.5 |
| Westwood FM Weekend Network | xb | 46 | 36 | 625 | 0.5 |
| Westwood One News Weekend Network | xb | 47 | 68 | 620 | 0.5 |
| Citadel Media Information | 48 | 30 | 591 | 0.5 | |
| Citadel Media FM Connection | 49 | 126 | 577 | 0.5 | |
| American Urban Renaissance Network | 50 | 132 | 561 | 0.4 | |
| Premiere Evening Adult Network | xb | 51 | 7 | 556 | 0.4 |
| Premiere Urban Network | 52 | 56 | 428 | 0.3 | |
| Citadel Media Hispanic Select | 53 | 106 | 297 | 0.2 | |
| Citadel Media Female Connection | 54 | 106 | 266 | 0.2 |
Please note: When comparing these rankers to previous rankers, the RADAR 107 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
Among the demos sought by advertisers, the commercials aired on the 54 networks reached:
• 73.7% of Persons aged 12+ (189,685,000 Persons)
• 74.1% of Persons aged 18+ (172,292,000 Persons)
• 73.3% of Persons aged 35+ (118,732,000 Persons)
• 76.6% of Persons aged 18-49 (103,455,000 Persons)
• 76.9% of Persons aged 25-54 (97,537,000 Persons)
