As is the case with each RADAR AQH release, Arbitron has subsequently released cume audience estimates for the 46 RADAR-rated networks. This time around, Premiere held the top three spots in Persons 18-49 and 25-54 with its Young Influencers, Super Moms and Top 50 Optimized networks. For the #4 and #5 spots, Premiere’s Money & Smarts network battled it out with Dial Global’s Complete FM and Engaged FM networks.
| Demographic |
RADAR March 2012 |
|
|
Reach (000) |
Reach Rating |
|
| Persons 12+ |
185,126 |
71.1 |
| Adults 18+ |
168,415 |
71.5 |
| Adults 35+ |
116,505 |
71.0 |
| Adults 18-49 |
99,185 |
74.0 |
| Adults 25-54 |
93,816 |
74.6 |
See the cume rankers for Persons 18-49 and 25-54 here:
RADAR 112—March 2012 Network Rankings By Adults 18-49
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,014 (000)
| RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
|---|---|---|---|---|---|
| Premiere Young Influencers Network | 1 | 38 | 23,710 | 17.7 | |
| Premiere Super Moms Network | 2 | 38 | 21,026 | 15.7 | |
| Premiere Top 50 Optimized | 3 | 28 | 18,539 | 13.8 | |
| DG Complete FM | xb | 4 | 14 | 15,723 | 11.7 |
| DG Engaged FM | 5 | 122 | 15,520 | 11.6 | |
| Premiere Money & Smarts Network | 6 | 38 | 15,003 | 11.2 | |
| Premiere Prime Time Network | 7 | 56 | 14,988 | 11.2 | |
| DG Reach Net | xb | 8 | 14 | 12,437 | 9.3 |
| Premiere Modern Women Network | xb | 9 | 14 | 11,396 | 8.5 |
| Cumulus Media FM Connection | 10 | 102 | 11,344 | 8.5 | |
| DG Decision Maker | xb | 11 | 14 | 11,267 | 8.4 |
| DG Metro Women | xb | 12 | 14 | 11,245 | 8.4 |
| Premiere Today’s Men Network | xb | 13 | 14 | 10,760 | 8.0 |
| United Stations Impact Network | xb | 14 | 14 | 10,470 | 7.8 |
| Premiere Daytime Youth Network | xb | 15 | 5 | 10,067 | 7.5 |
| DG News Brand | 16 | 180 | 9,670 | 7.2 | |
| Premiere America | 17 | 28 | 8,699 | 6.5 | |
| Premiere Urban Network | 18 | 38 | 8,517 | 6.4 | |
| Cumulus Media Female Connection | 19 | 106 | 8,189 | 6.1 | |
| DG Female Target | 20 | 90 | 8,104 | 6.0 | |
| DG Women’s Week | xb | 21 | 30 | 7,923 | 5.9 |
| CMN Radio Social Network | xb | 22 | 14 | 7,651 | 5.7 |
| CMN Prestige PMD | xb | 23 | 10 | 7,514 | 5.6 |
| DG Information Net | xb | 24 | 14 | 7,204 | 5.4 |
| CMN Prestige AMD | xb | 25 | 10 | 6,562 | 4.9 |
| Premiere Daytime Adult Network | xb | 26 | 5 | 6,354 | 4.7 |
| American Urban Pinnacle Network | xb | 27 | 60 | 6,021 | 4.5 |
| DG Market Select | xb | 28 | 30 | 5,876 | 4.4 |
| DG News Net | xb | 29 | 30 | 5,401 | 4.0 |
| American Urban Renaissance Network | 30 | 132 | 5,119 | 3.8 | |
| Cumulus Media Prime Access | 31 | 56 | 5,099 | 3.8 | |
| DG Female Target Weekend | xb | 32 | 32 | 5,069 | 3.8 |
| Cumulus Media Prime Reach | 33 | 117 | 4,991 | 3.7 | |
| Premiere FOX News Network | xb | 34 | 90 | 4,861 | 3.6 |
| Cumulus Media Family FM | xb | 35 | 10 | 4,675 | 3.5 |
| Cumulus Media Urban Advantage | 36 | 28 | 4,519 | 3.4 | |
| DG Metro Music | xb | 37 | 10 | 4,189 | 3.1 |
| Cumulus Media Contemporary FM | xb | 38 | 10 | 3,549 | 2.6 |
| Cumulus Media Metro Latino | 39 | 56 | 3,214 | 2.4 | |
| Cumulus Media Hispanic Select | 40 | 112 | 3,164 | 2.4 | |
| Premiere Informed Network | xb | 41 | 10 | 3,113 | 2.3 |
| Premiere Female Focus Network | xb | 42 | 14 | 2,930 | 2.2 |
| American Urban STRZ Wknd Ent Network | xb | 43 | 20 | 2,770 | 2.1 |
| Cumulus Media Information | 44 | 30 | 2,207 | 1.6 | |
| American Urban Elite Network | xb | 45 | 10 | 1,806 | 1.3 |
| Premiere FOX Business Report | xb | 46 | 15 | 527 | 0.4 |
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.
RADAR 112—March 2012 Network Rankings By Adults 25-54
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 125,718 (000)
| RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
|---|---|---|---|---|---|
| Premiere Super Moms Network | 1 | 38 | 19,663 | 15.6 | |
| Premiere Young Influencers Network | 2 | 38 | 19,252 | 15.3 | |
| Premiere Top 50 Optimized | 3 | 28 | 17,490 | 13.9 | |
| Premiere Money & Smarts Network | 4 | 38 | 15,470 | 12.3 | |
| DG Engaged FM | 5 | 122 | 14,973 | 11.9 | |
| Premiere Prime Time Network | 6 | 56 | 14,605 | 11.6 | |
| DG Complete FM | xb | 7 | 14 | 14,249 | 11.3 |
| DG Reach Net | xb | 8 | 14 | 11,705 | 9.3 |
| Cumulus Media FM Connection | 9 | 102 | 11,181 | 8.9 | |
| DG News Brand | 10 | 180 | 11,042 | 8.8 | |
| DG Decision Maker | xb | 11 | 14 | 10,989 | 8.7 |
| Premiere Today’s Men Network | xb | 12 | 14 | 10,913 | 8.7 |
| Premiere Modern Women Network | xb | 13 | 14 | 10,594 | 8.4 |
| DG Metro Women | xb | 14 | 14 | 10,170 | 8.1 |
| United Stations Impact Network | xb | 15 | 14 | 9,267 | 7.4 |
| Premiere Daytime Youth Network | xb | 16 | 5 | 8,426 | 6.7 |
| Premiere America | 17 | 28 | 8,071 | 6.4 | |
| DG Information Net | xb | 18 | 14 | 7,839 | 6.2 |
| DG Women’s Week | xb | 19 | 30 | 7,701 | 6.1 |
| DG Female Target | 20 | 90 | 7,418 | 5.9 | |
| CMN Prestige PMD | xb | 21 | 10 | 7,315 | 5.8 |
| CMN Radio Social Network | xb | 22 | 14 | 7,298 | 5.8 |
| Cumulus Media Female Connection | 23 | 106 | 7,281 | 5.8 | |
| Premiere Urban Network | 24 | 38 | 7,095 | 5.6 | |
| Premiere Daytime Adult Network | xb | 25 | 5 | 6,950 | 5.5 |
| CMN Prestige AMD | xb | 26 | 10 | 6,771 | 5.4 |
| DG News Net | xb | 27 | 30 | 6,362 | 5.1 |
| Cumulus Media Prime Reach | 28 | 117 | 5,964 | 4.7 | |
| Cumulus Media Prime Access | 29 | 56 | 5,961 | 4.7 | |
| Premiere FOX News Network | xb | 30 | 90 | 5,686 | 4.5 |
| DG Market Select | xb | 31 | 30 | 5,542 | 4.4 |
| American Urban Pinnacle Network | xb | 32 | 60 | 5,340 | 4.2 |
| Cumulus Media Family FM | xb | 33 | 10 | 4,955 | 3.9 |
| DG Female Target Weekend | xb | 34 | 32 | 4,846 | 3.9 |
| American Urban Renaissance Network | 35 | 132 | 4,656 | 3.7 | |
| Cumulus Media Urban Advantage | 36 | 28 | 4,028 | 3.2 | |
| DG Metro Music | xb | 37 | 10 | 3,928 | 3.1 |
| Premiere Informed Network | xb | 38 | 10 | 3,658 | 2.9 |
| Premiere Female Focus Network | xb | 39 | 14 | 3,105 | 2.5 |
| Cumulus Media Contemporary FM | xb | 40 | 10 | 3,043 | 2.4 |
| Cumulus Media Metro Latino | 41 | 56 | 2,864 | 2.3 | |
| Cumulus Media Hispanic Select | 42 | 112 | 2,785 | 2.2 | |
| Cumulus Media Information | 43 | 30 | 2,743 | 2.2 | |
| American Urban STRZ Wknd Ent Network | xb | 44 | 20 | 2,490 | 2.0 |
| American Urban Elite Network | xb | 45 | 10 | 1,556 | 1.2 |
| Premiere FOX Business Report | xb | 46 | 15 | 643 | 0.5 |
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.
