Arbitron releases RADAR 96

By
cmarcucci
-
0

Arbitron released its March 2008 RADAR radio network audience reports (RADAR 96) covering January 11, 2007 – December 12, 2007, which includes PPM and diary respondents. The top rankers were pretty much the same as RADAR 95: Jones MAI Adult Power took the P12+ and Adults 25-54 crown; Dial Global Complete FM Network took 18-49; its Dial Global Contemporary Network ranked 2nd in that demo.


The Dial Global News & Information Network also moved up in the rankings to join the Dial Global Complete FM Network and the Dial Global Contemporary Network in the top 10, Persons 12+.

“Overall, I think RADAR 96 is one of the strongest yet for all of the networks and the network radio industry as a whole. Arbitron’s commitment to sample growth as well as enhancements to the RADAR Service have continued to demonstrate the consistency and performance of Network Radio as the media continues to prove to be a necessary part of the national media mix.” said Charles Steinhauer, Dial-Global EVP/Operations.

RADAR 96 marks an increase in sample size to more than 225,000 respondents.  By December 2008, Arbitron plans to increase the sample size to 300,000 respondents.

Some of the biggest changes in target demos included:

A 25-54: Ruby (+43.1%), Renaissance (+19.6%), WON II (-16.0%)
A 18-49: Male Focus (+34.5%), WFM Day (+25.0%), WFM Weekday (+17.7%)

Total Gross Impressions changes:

A 25-54:

Network radio increased +2.5%
Share of Gross Impressions (%): ABCRN 29.0, PRN 27.1, WWO 23.0, AURN 8.7, DG 7.7, JMA 3.1, CMN 1.4

A 18-49:

Network radio increased +1.9%
Share of Gross Impressions (%): PRN 28.2, ABCRN 27.8,  WWO 22.2, AURN 9.2, DG 8.1, JMA 3.1, CMN 1.4

New Networks:

CMN Prestige II (new)

ABC Hispanic Select–replaces Select Market
ABC Hispanic Select appeals to the fastest growing segment of the population. The network consists of a group of highly rated Spanish-language radio stations with a variety of popular formats in the top Hispanic DMA’s including Los Angeles, New York, Miami, Houston and Chicago.

RADAR 96—March 2008 Network Rankings by Persons 12+
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 6A-12M
Persons 12+/Total U.S./ Population Estimate: 253,444 (000)

RADAR-Rated Network Rank Number of Broadcasts Average Audience (000) Average Rating (%)
Jones MAI Adult Power xb 1 7 6,681 2.6
ABC Daytime Direction Network xb 2 5 6,459 2.5
Dial Global Contemporary Network xb 3 7 5,809 2.3
Dial Global Complete FM Network xb 4 7 5,578 2.2
Westwood WON I Network xb 5 10 5,495 2.2
ABC Prime Access Radio Network 6 28 5,042 2.0
ABC Morning News Radio Network xb 7 5 4,576 1.8
Premiere Morning Drive Network xb 8 5 4,292 1.7
Westwood WON III Network xb 9 12 4,241 1.7
Dial Global News & Information Network xb 10 5 4,231 1.7
ABC News/Talk Radio Network xb 11 5 4,070 1.6
Jones MAI Female Perspective xb 12 7 3,994 1.6
Premiere Emerald Plus Network xb 13 21 3,987 1.6
Premiere Mediabase Female Network xb 14 7 3,967 1.6
Westwood CBS News Day Network xb 15 15 3,861 1.5
Premiere Sapphire Network 16 28 3,808 1.5
Premiere Male Focus Network xb 17 5 3,619 1.4
Premiere Emerald Network 18 28 3,552 1.4
Premiere Sapphire Plus Network xb 19 21 3,479 1.4
Premiere Diamond Network 20 28 3,354 1.3
CMN Prestige xb 21 5 3,348 1.3
Premiere Diamond Plus Network xb 22 21 3,105 1.2
Premiere Pearl Network 23 56 3,060 1.2
CMN Prestige II xb 24 5 2,836 1.1
American Urban Pinnacle Network xb 25 30 2,832 1.1
ABC Prime Reach Radio Network 26 70 2,749 1.1
Westwood WFM Day Network xb 27 15 2,735 1.1
Premiere Pearl Plus Network xb 28 42 2,671 1.1
Premiere Ruby Network 29 28 2,619 1.0
ABC Information Radio Network 30 30 2,396 0.9
Westwood WON II Network xb 31 2 2,345 0.9
ABC Young Adult Radio Network xb 32 5 2,316 0.9
Westwood CBS News Network 33 70 2,286 0.9
Premiere Female Focus Network xb 34 7 2,200 0.9
Westwood FM Day Network xb 35 15 2,194 0.9
Westwood WFM Weekend Network xb 36 18 2,054 0.8
ABC Urban Advantage Network 37 28 1,847 0.7
Westwood Traffic II Sponsorship xb 38 5 1,841 0.7
Premiere Urban Network 39 56 1,771 0.7
Westwood CBS News Weekend Network xb 40 34 1,766 0.7
ABC FM Connection Radio Network 41 56 1,641 0.6
American Urban STRZ Wknd Ent Network xb 42 10 1,630 0.6
ABC Hot FM Radio Network xb 43 7 1,616 0.6
American Urban Renaissance Network 44 66 1,582 0.6
ABC Hispanic Advantage Radio Network 45 28 1,577 0.6
Premiere FOX News Network xb 46 45 1,484 0.6
Westwood FM Weekend Network xb 47 18 1,399 0.6
Westwood WFM Weekday Network 48 55 1,328 0.5
Westwood Traffic I Sponsorship xb 49 5 1,310 0.5
ABC Advantage Radio Network 50 28 1,226 0.5
Westwood FM Weekday Network 51 55 1,136 0.4
Premiere Evening Youth Network xb 52 7 1,107 0.4
Premiere Evening Adult Network xb 53 7 1,051 0.4
ABC Music Radio Network 54 121 793 0.3
Dial Global Digital 24/7 Network 55 126 750 0.3
ABC Female Connection Radio Network 56 53 728 0.3
ABC Hispanic Select Radio Network 57 53 435 0.2

Notes: See program listings for programs included in and excluded from dayparts.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents. See the RADAR Reference Guide (PDF) for more information.


RADAR 96—March 2008 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 6A-12M
Adults 18-49/Total U.S./ Population Estimate: 135,238 (000)

RADAR-Rated Network Rank Number of Broadcasts Average Audience (000) Average Rating (%)
Dial Global Complete FM Network xb 1 7 3,558 2.6
Dial Global Contemporary Network xb 2 7 3,536 2.6
Jones MAI Adult Power xb 3 7 3,322 2.5
Premiere Emerald Plus Network xb 4 21 2,818 2.1
Premiere Emerald Network 5 28 2,571 1.9
Premiere Mediabase Female Network xb 6 7 2,403 1.8
Jones MAI Female Perspective xb 7 7 2,398 1.8
ABC Daytime Direction Network xb 8 5 2,392 1.8
Premiere Diamond Network 9 28 2,247 1.7
Premiere Diamond Plus Network xb 10 21 2,096 1.5
Premiere Male Focus Network xb 11 5 2,073 1.5
Westwood WON I Network xb 12 10 2,024 1.5
Dial Global News & Information Network xb 13 5 1,918 1.4
Westwood WON III Network xb 14 12 1,863 1.4
CMN Prestige xb 15 5 1,856 1.4
ABC Prime Access Radio Network 16 28 1,850 1.4
Premiere Sapphire Network 17 28 1,790 1.3
American Urban Pinnacle Network xb 18 30 1,686 1.2
Premiere Pearl Network 19 56 1,651 1.2
ABC Morning News Radio Network xb 20 5 1,641 1.2
Premiere Morning Drive Network xb 21 5 1,614 1.2
CMN Prestige II xb 22 5 1,587 1.2
Premiere Sapphire Plus Network xb 23 21 1,584 1.2
ABC Young Adult Radio Network xb 24 5 1,538 1.1
Westwood WFM Day Network xb 25 15 1,531 1.1
Westwood FM Day Network xb 26 15 1,441 1.1
Premiere Pearl Plus Network xb 27 42 1,436 1.1
Premiere Ruby Network 28 28 1,384 1.0
Westwood CBS News Day Network xb 29 15 1,326 1.0
ABC Urban Advantage Network 30 28 1,185 0.9
Premiere Urban Network 31 56 1,169 0.9
Premiere Female Focus Network xb 32 7 1,160 0.9
ABC News/Talk Radio Network xb 33 5 1,145 0.8
ABC Hispanic Advantage Radio Network 34 28 1,133 0.8
ABC FM Connection Radio Network 35 56 1,129 0.8
ABC Prime Reach Radio Network 36 70 1,076 0.8
Westwood WFM Weekend Network xb 37 18 1,067 0.8
American Urban STRZ Wknd Ent Network xb 38 10 943 0.7
ABC Hot FM Radio Network xb 39 7 924 0.7
American Urban Renaissance Network 40 66 873 0.6
Westwood FM Weekend Network xb 41 18 858 0.6
Westwood CBS News Network 42 70 781 0.6
Westwood WFM Weekday Network 43 55 771 0.6
Westwood FM Weekday Network 44 55 762 0.6
ABC Advantage Radio Network 45 28 742 0.5
Premiere Evening Youth Network xb 46 7 726 0.5
ABC Information Radio Network 47 30 718 0.5
Westwood Traffic II Sponsorship xb 48 5 680 0.5
Westwood Traffic I Sponsorship xb 49 5 674 0.5
Westwood WON II Network xb 50 2 639 0.5
Premiere Evening Adult Network xb 51 7 496 0.4
Premiere FOX News Network xb 52 45 495 0.4
Westwood CBS News Weekend Network xb 53 34 490 0.4
ABC Female Connection Radio Network 54 53 482 0.4
Dial Global Digital 24/7 Network 55 126 351 0.3
ABC Music Radio Network 56 121 331 0.2
ABC Hispanic Select Radio Network 57 53 326 0.2

Notes: See program listings for programs included in and excluded from dayparts.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents. See the RADAR Reference Guide (PDF) for more information.


RADAR 96—March 2008 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 6A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,419 (000)

RADAR-Rated Network Rank Number of Broadcasts Average Audience (000) Average Rating (%)
Jones MAI Adult Power xb 1 7 3,365 2.7
Dial Global Contemporary Network xb 2 7 3,237 2.6
Dial Global Complete FM Network xb 3 7 3,038 2.4
ABC Daytime Direction Network xb 4 5 2,749 2.2
Westwood WON I Network xb 5 10 2,344 1.9
Premiere Emerald Plus Network xb 6 21 2,294 1.8
Jones MAI Female Perspective xb 7 7 2,240 1.8
Premiere Mediabase Female Network xb 8 7 2,227 1.8
ABC Prime Access Radio Network 9 28 2,140 1.7
Premiere Male Focus Network xb 10 5 2,117 1.7
Premiere Sapphire Network 11 28 2,019 1.6
Premiere Morning Drive Network xb 12 5 1,983 1.6
CMN Prestige xb 13 5 1,979 1.6
Dial Global News & Information Network xb 14 5 1,973 1.6
ABC Morning News Radio Network xb 15 5 1,966 1.6
Premiere Emerald Network 16 28 1,922 1.5
Premiere Diamond Network 17 28 1,872 1.5
Westwood WON III Network xb 18 12 1,862 1.5
Premiere Diamond Plus Network xb 19 21 1,803 1.4
Premiere Sapphire Plus Network xb 20 21 1,799 1.4
Premiere Pearl Network 21 56 1,711 1.4
CMN Prestige II xb 22 5 1,675 1.3
Westwood WFM Day Network xb 23 15 1,606 1.3
Westwood CBS News Day Network xb 24 15 1,582 1.3
American Urban Pinnacle Network xb 25 30 1,567 1.2
Premiere Pearl Plus Network; xb 26 42 1,508 1.2
ABC News/Talk Radio Network xb 27 5 1,490 1.2
ABC Young Adult Radio Network xb 28 5 1,431 1.1
Premiere Ruby Network 29 28 1,385 1.1
Westwood FM Day Network xb 30 15 1,333 1.1
Premiere Female Focus Network xb 31 7 1,272 1.0
ABC Prime Reach Radio Network 32 70 1,246 1.0
ABC Urban Advantage Network 33 28 1,171 0.9
Westwood WFM Weekend Network xb 34 18 1,064 0.8
ABC FM Connection Radio Network 35 56 1,018 0.8
ABC Hispanic Advantage Radio Network 36 28 1,009 0.8
Premiere Urban Network 37 56 996 0.8
ABC Hot FM Radio Network xb 38 7 916 0.7
Westwood CBS News Network 39 70 915 0.7
ABC Information Radio Network 40 30 896 0.7
American Urban Renaissance Network 41 66 842 0.7
Westwood Traffic II Sponsorship xb 42 5 826 0.7
American Urban STRZ Wknd Ent Network xb 43 10 810 0.6
Westwood Traffic I Sponsorship xb 44 5 753 0.6
Westwood FM Weekend Network xb 45 18 750 0.6
Westwood WON II Network xb 46 2 743 0.6
ABC Advantage Radio Network 47T 28 729 0.6
Westwood WFM Weekday Network 47T 55 729 0.6
Westwood FM Weekday Network 49 55 706 0.6
Premiere FOX News Network xb 50 45 616 0.5
Westwood CBS News Weekend Network xb 51 34 591 0.5
Premiere Evening Adult Network; xb 52 7 485 0.4
Premiere Evening Youth Network xb 53 7 453 0.4
ABC Female Connection Radio Network 54 53 436 0.3
Dial Global Digital 24/7 Network 55 126 353 0.3
ABC Music Radio Network 56 121 352 0.3
ABC Hispanic Select Radio Network 57 53 292 0.2

Notes: See program listings for programs included in and excluded from dayparts.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents. See the RADAR Reference Guide (PDF) for more information.

RELATED ARTICLESMORE FROM AUTHOR