Arbitron to release RADAR Cume estimates


Beginning with RADAR 100’s release today, Arbitron will be sending out a third release in the series of RADAR highlights for each quarter from here on out. In addition to the average audience estimates that are usually released, they are releasing Cume rankers for persons 25-54 and 18-49 on March 30. The Network rankings by Average Audience release will now also include estimates for persons 25-54 and persons 18-49.