Arbitron updates PPM data releases after Hurricane Sandy


ArbitronArbitron has been regularly updating subscribers as to data releases in the Mid-Atlantic and Northeast, in the aftermath of Hurricane Sandy. The radio ratings company says it is continuing its review of the November Week 4 (November 1-November 7) sample performance metrics for New York, Nassau-Suffolk, and Middlesex-Somerset-Union. They now expect to provide the industry with a final decision on the release of Week 4 in these three markets, early in the week of 11/19.

Arbitron currently plans to release Week 4 and the monthly November PPM data for all other PPM markets as scheduled, beginning Tuesday, 11/27.

Arbitron will release PPM ratings data for Week 3 (October 25-October 31) of the November Survey period as scheduled to all PPM markets, including New York, Nassau-Suffolk, Middlesex-Somerset-Union and Philadelphia.

While Super Storm Sandy did affect the performance of the sample in Northeast and Mid-Atlantic markets, their review of in-tab and other sample performance metrics supports the release of the Week 3 data in all markets.

Week 3 PPM data will begin releasing to authorized users as scheduled, beginning on Monday, 11/19.  Because the week of the 19th includes the Thanksgiving Holiday, the fourth day of weekly PPM data releases will be on Monday 11/26.