Arbitron willing to work with NYC


Arbitron isn’t shutting down the Portable People Meter panel it just fired up in pre-currency mode in the New York market, as demanded by City Council Speaker Christine Quinn (10/1/07 RBR #191). But the ratings company says "we appreciate" the interest of the city government in the new PPM service. "We are more than willing to present to the Council a complete review of our panel recruitment methods, the composition of the sample and how we apply the two statistical disciplines of random sampling and of weighting to ensure the validity of the Portable People Meter ratings as well as to ensure that all segments of the population are properly represented in the Portable People Meter surveys," Arbitron said in a statement sent to RBR late yesterday.