Andy Johnson’s video for the “Arby’s. It’s Good Mood Food” campaign has scored him the win for the Casting Call Video Contest and Arby’s Restaurant Group is awarding him with a $10,000 cash prize and a role in its next national TV ad.
The self-proclaimed Arby’s connoisseur from Des Moines was selected from more than 800 video entries submitted since 7/11. As a reward for sharing his “good mood,” Andy will be flown to the East Coast where he will join the cast of the next Arby’s commercial, including spokesperson, R.B., for a day of filming.
In July, Arby’s launched a contest challenging fans nationwide to submit their own video versions of the Arby’s. It’s Good Mood Food campaign. Via Arby’s YouTube Channel, people across the country shared their videos for a chance at TV stardom. An Arby’s panel then judged the entries and selected Andy as the winner based on his originality, presence and ability to instill an overall “good mood” in viewers.
Andy credits his passion for music, degree in video production and love of Arby’s as inspiration for his “Hey Arby’s” video. In the video, Andy sings original lyrics about why Arby’s puts him in a “good mood” and, with the help of a green screen, superimposed mini versions of himself on the guitar, bass, keyboard and drums play back-up.
See the other entries here
“I created the whole video in less than 24 hours — not a hard feat when you love Arby’s as much as I do,” said Johnson. “I came up with the idea for my video on a Thursday; I wrote the lyrics and the tune that night, and by the next evening, I had recorded the song and myself singing at Arby’s.”
Look for Andy’s commercial debut in October.