Sun & Fun Media and Key Networks have joined the growing list of companies using ARC software from Jason Bailey’s Reatro Ventures and its software division, Media10.
ARC is a radio research platform providing detailed station and personnel information, revenue analysis, CRM and Nielsen data for radio stations across the U.S. The platform’s rollout is led by Sun & Fun Media Chief Revenue Officer Dennis Green.
ARC recently added personal email integration, allowing users to email, reply and monitor correspondence directly from a station’s dedicated page in ARC. Developers also introduced a new Owner Feature that allows users to search by owner group, add opportunities by a group or select stations in a group, and track value by groups.
Founded in 2011, Reatro Ventures focuses on “under-served media, real estate and technological markets” by looking to acquire, build or invest in companies that could be “owned forever and that exhibit a clear reason to exist.”