The pandemic has had a lasting effect on streaming behavior. Signs of subscription fatigue are starting to show.
That’s part of the analysis shared by Simon-Kucher & Partners in its just-released Global Streaming Study. The key takeaway? “Close to 75% of U.S. users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.”
But, nearly 75% of respondents would reconsider if their subscription fee was lower — even if that means including advertising.
Is this a new concern for broadcast TV?
