Are Advertisers Pledging Your Ad Dollars To ‘Oath’?


CORAL GABLES, FLA. — The drinks were flowing. The Mexican street-style tacos were delicious. The crowd, which included advertising agency execs and at least one media C-Suiter, networked as representatives from this mixer’s sponsor handed out free portable cell phone chargers, laptop cases and espresso mugs emblazoned with this company’s logo.

This was Oath‘s introduction to Miami-based individuals that play a significant role in directing brand campaigns. The key takeaway from this Thursday evening soiree: This Verizon-owned operation that gobbled up Aol and Yahoo! wants your ad dollars, because local digital media advertising is the chief reason for its existence.

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