Are You Getting All The Political Dollars You Can?


KatzAhead of today’s primaries in Wisconsin, Katz Media Group asked Nielsen to conduct research on Independent voters. Because Wisconsin is holding an open primary, citizens can vote regardless of party affiliation.

RBR+TVBR spoke with Stacey Lynn Schulman, Executive Vice President of Strategy, Analytics and Research for Katz Media Group about how stations can use this information.

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