There is something about the Harvard Club that encourages intelligent, intellectual conversation and professional networking. With its tall ceilings, rich, wood-adorned rooms, stately furniture, and sparkling chandeliers, it is considered one of New York City’s most elegant and high-powered meeting places.
For 16 years, the Harvard Club has been the site of Forecast, the radio industry’s exclusive financial conference that brings together radio owners, CFOs, group executives, private equity and Wall Street investors, as well as industry analysts, to discuss conditions and predictions for the coming year.
There is a sense of power that envelops the rooms and rustles through the hallways at the Harvard Club, stemming no doubt from the presidents and business tycoons, the thought leaders and scholars, past and present, who have been part of this revered establishment for more than 130 years.
From the moment Forecast attendees step off the elevator at the third floor and enter the North/Biddle Rooms, they can feel the energy and anticipation all around. Cups of coffee in hand, people greet one another before the day begins. Some stand deep in conversation, raising a hand in recognition or offering a handshake to their executive-level peers.
There is an intimacy to the Harvard Club not found in hotel ballrooms or massive venues. There is only one track, all in the same room, with the same audience. If you didn’t know someone at your table at the start of the program, you do by day’s end.
That’s bound to be good for your business because these connections are always important ones. This is a distinct, some would say elite, crowd. These are top-level decision makers. These are the people who will chart the course, write the checks, and set the criteria for radio both as a business and as an investment in the coming year.
And, they come to Forecast to learn about trends and opportunities, and meet the trendsetters.
They come to hear prognosticators review, assess, and opine on the information that drives the numbers.
They come to Forecast because after 16 years, they know they will meet up with the smartest minds in broadcast and advertising to forecast trends, expectations, and revenues for the coming year.